SEO & AEO Strategy for Company Website

SEO & AEO Strategy for Company Website About the Project We're looking for an experienced SEO & AI Search specialist to analyse our current website and develop a strategic roadmap to improve our visibility across both traditional search engines and AI-powered search platforms, including Google AI Overviews, ChatGPT, Gemini, Perplexity and Microsoft Copilot. This is not an implementation project. Our objective is to receive a comprehensive analysis and actionable recommendations that our internal team can implement. Phase 1 – Website Audit & Analysis Review the current website and identify opportunities across: Technical SEO Website architecture Information architecture Navigation and internal linking On-page SEO Content quality and depth Keyword targeting User intent AI readiness (AEO) Schema markup opportunities Deliverable A written audit summarising findings, issues and opportunities. Phase 2 – SEO & AEO Strategy Based on the audit, develop a strategy covering: SEO priorities AI Search (AEO) opportunities Topical authority Content gaps Landing page opportunities Content clusters Internal linking strategy Entity optimisation Schema recommendations Deliverable A strategic roadmap with prioritised recommendations. Phase 3 – Content Roadmap Recommend new content that will improve authority and organic visibility. For each recommendation include: Page/article title Search intent Primary keywords SEO objective Short content summary Priority Phase 4 – Prioritised Action Plan Provide a practical implementation roadmap including: Quick Wins High-impact improvements that can be implemented immediately. Medium-Term Content and structural improvements. Long-Term Authority-building initiatives, content expansion and AI optimisation. What We'll Provide Access to the public website Google Search Console (if required) Google Analytics 4 (if required) Existing keyword research and schema markup Business objectives and target audience Any additional information required during the project Final Deliverables At the end of the project we expect: Website SEO & AEO Audit SEO & AEO Strategy Prioritised recommendations Content roadmap Technical recommendations Implementation roadmap The final report should be clear, actionable and suitable for our internal team to implement. Ideal Experience We're looking for someone with demonstrable experience in: Technical SEO Content strategy AI Search / AEO Google AI Overviews Schema markup B2B websites Online marketplaces Directory websites To Apply Please include: Relevant examples of similar work. Your approach to modern SEO and AI Search. The tools you typically use. An estimated timeframe to complete the project. Please start your proposal with the phrase "SEO/AEO Review" so we know you've read the full brief.