SEO Audit & Optimization Roadmap for SaaS Website (mailercloud.com)

We're Mailercloud (mailercloud.com), an email marketing SaaS platform competing in a high-competition space (Mailchimp, Brevo, MailerLite, AWeber). We're looking for an experienced SEO specialist to run a comprehensive one-time audit of our website and hand us a clear, prioritized optimization roadmap that our in-house marketing team will implement. This is a fixed-price audit project — we are not looking for a monthly retainer right now, but strong work here could lead to follow-up projects. Scope of the audit 1. Technical SEO Full crawl of the site (main site + blog on WordPress) Indexation and crawlability issues (index bloat, orphan pages, crawl waste, canonical issues) Site architecture, URL structure, and internal linking review Core Web Vitals and page speed analysis Schema/structured data review Hreflang/international targeting check (if applicable) 2. On-page & content Keyword mapping and cannibalization check across product pages, feature pages, and blog Content gap analysis: what our competitors rank for that we don't On-page optimization review of key money pages (pricing, features, comparison pages) Content quality/decay review of the blog — what to update, consolidate, or prune 3. Backlinks & authority Backlink profile health review (toxic/spammy links, lost links, anchor text distribution) Referring domain gap vs. top 3–4 competitors Realistic link-building recommendations for a SaaS in our niche 4. Competitor & SERP analysis Organic visibility benchmark vs. named competitors AI search visibility check (how we appear in AI Overviews / ChatGPT / Perplexity answers) — a plus, not mandatory Deliverables Written audit report — findings with evidence (screenshots/data), not just tool exports Prioritized action roadmap — every recommendation tagged by impact (high/med/low) and effort, so our team knows what to do first Spreadsheet of specific fixes — page-level issues in a sheet we can work through (URL, issue, recommended fix, priority) 1-hour walkthrough call — present findings to our marketing team and answer questions What we'll provide Access to Google Search Console and GA4 (view access) Ahrefs data exports on request (we hold an active subscription) Context on our target keywords, markets, and competitor set A single point of contact (our Marketing Director) for fast answers Requirements 3+ years of hands-on SEO experience, with at least one B2B SaaS project you can show results for Fluent with Ahrefs or Semrush, Screaming Frog (or similar crawler), GSC, and GA4 You deliver insights and prioritization — not a raw tool export with a logo on it Strong written English; the report will be used by our internal team Timeline Kick-off within 1 week of hire. Full delivery within 2–3 weeks of getting access. In your proposal, please start with the word "Lighthouse" so we know you read the full brief, and include a link or sample of one past SEO audit (redacted is fine).