SEO Audit for Home Exteriors Company (Roofing/Siding/Windows)

We're looking for an experienced SEO professional to conduct a comprehensive audit for a home exteriors business (roofing, siding, windows, gutters, or similar). This is a local service business competing in a specific city/region, and we need a clear picture of where the site stands and what's holding it back from ranking. What we need covered: Technical SEO health check (site speed, crawlability, indexation, mobile usability, Core Web Vitals) On-page SEO review (title tags, meta descriptions, header structure, keyword targeting on service pages) Local SEO audit (Google Business Profile optimization, NAP consistency, local citations, review profile) Backlink profile analysis (quality, toxic links, competitor comparison) Content gap analysis (missing service/location pages, blog opportunities) Competitor benchmarking (3-5 local competitors) Prioritized list of fixes ranked by impact and effort Deliverable: A clear, organized audit report (PDF or Google Doc) a business owner can actually understand, not just a dump of Screaming Frog data. Include a summary of top 5-10 priority fixes up front. Ideal freelancer: Proven experience auditing local service businesses (home services a plus) Comfortable with tools like Ahrefs, SEMrush, Screaming Frog, or similar Can explain findings in plain language, not just jargon Portfolio or sample audit welcome Please include a past audit sample (redacted if needed) with your application.