SEO Backlink & Digital PR Specialist for Women’s Fashion Brand

American Heiress is a women’s fashion brand specializing in romantic occasion dresses, including velvet, lace, satin, bridal-event, wedding-guest and garden-party styles. We are already working with an SEO agency on technical SEO, keyword research, collection-page strategy and on-page optimization. We are now looking for an experienced backlink-building or digital PR specialist to strengthen our domain and support priority collection pages. Scope of work * Review our current backlink profile and identify high-quality opportunities * Analyze backlinks earned by relevant fashion competitors * Develop a focused link-building strategy for priority collection and editorial pages * Conduct personalized outreach to relevant fashion, bridal, wedding, lifestyle and shopping publications * Reclaim unlinked brand mentions and identify broken-link opportunities * Secure editorial product inclusions, shopping-guide placements and other relevant coverage * Coordinate with our existing SEO agency so backlinks support the agreed keyword and landing-page strategy * Provide transparent monthly reporting on outreach, placements and results What we are looking for * Proven experience building backlinks for ecommerce, fashion, beauty or lifestyle brands * Strong understanding of digital PR and editorial outreach * Existing familiarity with relevant publishers, bloggers, affiliate editors or journalists is preferred * Ability to evaluate websites based on relevance, traffic, editorial quality and backlink profile—not just DA or DR We are not looking for * Bulk backlink packages * Private blog networks * Automated or mass-email outreach * Links from unrelated websites * Low-quality websites created mainly to sell links * Guaranteed quantities of “DA50+ links” without clear relevance or editorial value Initial project We would like the specialist to recommend: *The best linkable pages or content assets *Target publisher categories and outreach strategy *Expected outreach volume and realistic placement goals * Pricing structure and estimated timeline