SEO & Content Specialist — DTC Furniture Brand (Shopify), Long-Term

Job Description: We're East West Furniture, a Houston-based furniture import and distribution company. We sell quality home furniture (dining sets, bedroom, kitchen/counter-height sets, barstools, benches, and more) directly to consumers through our Shopify store, ewfdirect.com. We're looking for an experienced SEO and content specialist to grow our organic search traffic and rankings. This is a long-term, ongoing engagement — we want someone who can build a sustainable content engine and improve our site's search performance over time. What you'll do: -Develop and execute an SEO strategy for our furniture product categories (dining sets, bedroom, counter-height, barstools, benches, etc.) -Conduct keyword research focused on high-intent buyer terms and category opportunities -Optimize collection pages, product pages, and site structure for search -Implement on-page SEO (titles, meta descriptions, headings, internal linking, image alt text) -Set up and maintain structured data/schema (Product, Review, BreadcrumbList) -Write or oversee blog content and buying guides (sizing guides, style comparisons, "how to choose" articles) -Run technical SEO audits and fix issues (site speed, crawlability, duplicate content) -Build an off-page/backlink strategy through digital PR and home decor outreach -Track rankings, organic traffic, and report progress monthly You're a great fit if you have: -Proven SEO results for e-commerce/DTC brands (please share traffic growth and ranking examples) -Hands-on experience with Shopify SEO and its specific quirks (URL structure, duplicate content, etc.) -Strong skills with SEO tools (Ahrefs, SEMrush, Google Search Console, GA4) -Technical SEO knowledge including schema markup and page speed -Ability to write or direct high-quality, conversion-minded content Bonus points for: -Experience in furniture, home goods, or other visual/high-consideration categories -Avoiding conflicts with our marketplace listings (Amazon, Wayfair, etc.) and duplicate content -Familiarity with content + email/paid coordination To apply, please include: -A short note on your relevant e-commerce SEO experience (furniture/home a plus) -1–2 case studies with real numbers (organic traffic growth, rankings, timeframe) -Whether you handle content writing yourself or oversee writers