SEO Content Strategist & Writer

We’re seeking an experienced strategist and writer to support a growing portfolio of restaurants, bars, and hospitality concepts across New York and Boston for roughly 10-15 hours/week. Key Responsibilities • Develop and execute SEO and answer engine optimization (AEO) strategies across a growing portfolio of properties. • Build organic search roadmaps tied to reservations, event inquiries, catering orders, and other business goals. • Conduct keyword research and competitor research to identify content opportunities for each property. • Write and optimize landing pages, blogs, promotional event pages, and other website copy. • Optimize content for traditional search engines and AI-powered answer engines through clear information architecture, formatting, entity signals, internal linking, and citation-worthy content. • Ideate and maintain the editorial content calendar and present content plans and recommendations to the client, with a clear rationale behind each. • Conduct regular content audits to identify gaps, declining pages, cannibalization, refresh opportunities, and new areas for growth. • Conduct regular technical SEO audits to identify issues related to crawlability, indexing, site architecture, structured data, Core Web Vitals, mobile usability, redirects, broken links, and other factors affecting organic performance. • Provide on-page SEO recommendations, including optimized metadata, headers, URL structure, internal linking, image optimization, and structured data. • Ideate and write Google Business Profile posts across all properties, coordinating with the client around seasonal promotions, upcoming events, evergreen promotions, and other relevant opportunities. • Image sourcing and alt text optimization for blogs, landing pages, and Google Business Profile posts. • Support broader local SEO efforts, including listing accuracy, location relevance, review signals, and location-page optimization. • Track performance for each property and present monthly reports highlighting results, insights, emerging opportunities, and recommended next steps. • Monitor how each property appears in AI-generated answers and identify opportunities to improve visibility, accuracy, mentions, and citations. • Write email campaign copy and develop flow logic in collaboration with a Klaviyo specialist. Build scalable processes that support new properties as they are added to the portfolio. • Attend one weekly client meeting and one weekly internal team meeting. • Maintain active communication and responsiveness in Slack during agreed-upon working hours. • Collaborate with internal teams and clients to provide project updates, resolve questions, and keep work moving efficiently. Qualifications • Proven experience developing and executing SEO and AEO strategies, ideally for hospitality, restaurant, wellness, travel, or lifestyle brands. • Exceptional copywriting and editing skills, with the ability to create compelling, search-optimized content across multiple brand voices. • Strong understanding of technical, on-page, local, and content SEO, including the ability to conduct audits and prioritize recommendations. • Familiarity with AEO and generative search, including the factors that influence brand visibility, mentions, and citations in AI-generated answers. • Proficiency with tools such as Screaming Frog, Semrush, Google Analytics 4, Google Search Console, and AI-visibility platforms. • Ability to analyze organic performance and translate findings into clear reports, strategic recommendations, and client presentations. • Experience managing editorial calendars, high-volume content production, and multiple stakeholders and deadlines. • Ability to shift comfortably between luxury, entertainment, wellness, and fast-casual brand voices. • Strong project-management, organizational, communication, and client-facing skills.