SEO Content Writer

Content Writer (Website & Corporate Content) – Freelance Job Overview We are looking for an experienced Content Writer to support a corporate website content enhancement project for a leading insurance and healthcare-related organization. The ideal candidate should be able to transform raw information, stakeholder feedback, and business documentation into engaging, professional, and human-centered website content. This role requires strong research skills, attention to detail, and the ability to write in a corporate tone while maintaining readability and user engagement. Scope of Work The selected writer will be responsible for: * Writing and rewriting website pages * Creating clear and engaging corporate content * Developing service and product page content * Writing FAQs, support content, and customer-facing information * Enhancing existing content for readability and SEO * Conducting content audits and identifying content gaps * Reviewing stakeholder feedback and converting it into polished website copy * Maintaining a consistent brand voice across all pages Content Types The project may include: * About Us pages * Careers pages * Insurance product pages * Service descriptions * FAQs * Claims process pages * Customer support content * Corporate governance pages * Investor relations content * News and newsletter content * Landing pages * Website banners and CTAs Requirements * Proven experience in website content writing * Strong portfolio of corporate or B2B content * Excellent English writing and editing skills * Ability to write naturally without AI-generated sounding content * Experience interviewing stakeholders and extracting information * Understanding of SEO best practices * Ability to organize complex information into user-friendly content * Strong research and fact-checking skills Preferred Experience Candidates with experience in any of the following industries will be highly preferred: * Insurance * Healthcare * Banking and Financial Services * Corporate Communications * Professional Services What We Are Looking For We are not looking for generic AI-generated content. We are looking for a writer who can: * Think strategically * Ask the right questions * Understand business objectives * Create content that sounds authentic and professional * Write content that customers can easily understand and trust Application Requirements Please submit: 1. Relevant website content samples. 2. Corporate or insurance-related writing samples (if available). 3. A brief introduction about your experience. 4. Confirmation that all content will be original and written manually, not solely generated using AI tools. We look forward to working with a talented writer who can help elevate the quality and professionalism of our website content.