SEO Conversion Copywriter Needed for Wix Website Restructure (Cleaning Industry)
Worldwide
We run a residential cleaning business built on Wix. While we currently generate most revenue from move-out cleans, we are looking to pivot our strategy. Our primary growth goals are securing recurring residential clients and landing lucrative commercial cleaning contracts. We need an expert SEO copywriter who understands search intent and conversion copywriting to help us achieve max booking conversion rates. Scope of Work: -Audit & Edit Current Pages: Optimize existing pages for high-intent keywords while rewriting copy to emphasize the value of recurring weekly/bi-weekly services. -Create New Service Pages: Build out dedicated, highly targeted landing pages for specific commercial niches (e.g., offices, medical spaces, retail) and premium recurring home services. -On-Page Wix SEO: Optimize all meta titles, descriptions, H1/H2 headers, and image alt text directly inside our Wix dashboard. -Conversion Optimization (CRO): Strategic placement of calls-to-action (CTAs) to drive traffic directly to our booking software. Required Qualifications: -Proven experience writing for local service businesses (home services, janitorial, or cleaning preferred). -Expert-level understanding of Local SEO and Conversion Rate Optimization (CRO). -Native-level English speaker with a strong grasp of buyer psychology (B2C for recurring homes; B2B for commercial decision-makers). -Hands-on experience navigating and optimizing content directly inside Wix. To Apply, Please Provide: Links to 2–3 service website pages you have personally written. A brief summary of how you approach writing B2B copy (commercial) vs. B2C copy (residential).Confirming your familiarity with Wix.
- Less than 30 hrs/weekHourly
- 1-3 monthsDuration
- IntermediateExperience Level
$3.00
-
$25.00
Hourly- Remote Job
- Ongoing projectProject Type
Skills and Expertise
Activity on this job
- Proposals:15 to 20
- Last viewed by client:4 weeks ago
- Interviewing:5
- Invites sent:5
- Unanswered invites:0
About the client
- United States4:45 PM
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