SEO Digital Marketing for GEO and AEO

We're a growing B2B SaaS company looking for an experienced AEO / GEO specialist (Answer Engine / Generative Engine Optimization) to make our brand the one AI answer engines recommend and cite within our software category. When a potential customer asks ChatGPT, Perplexity, Google AI Overviews, Gemini, or Claude "what's the best software for [our category]," we want to be named — and cited from credible third-party sources. We're specifically looking for someone with proven experience influencing how AI engines surface and recommend SaaS brands, not a general PR or SEO generalist. Primary Objective Become one of the most recommended and most-cited brands in our software category across AI answer engines and the high-authority sources they pull from. Key Initiatives Third-party citations & authority sources (the inputs AI engines trust) Inclusion in "Best Software" roundups, listicles, and buyer guides Placements in software comparison and review articles Presence and strong ratings on review platforms (G2, Capterra, TrustRadius, Software Advice, GetApp) Strategic presence on Reddit and Quora, where AI engines weight community discussion heavily Wikipedia / Wikidata entity presence and accurate, consistent brand descriptions across the web High-authority editorial mentions and contributed/bylined content AI answer-engine visibility Earning citations in AI Overviews, Perplexity, ChatGPT, Gemini, and Claude responses for our target category queries Building "share of voice" in AI answers versus named competitors Ensuring our entity (who we are, what we do, who we serve) is described consistently across the sources these models retrieve Digital PR & recognition (in service of citations) Industry awards, software awards, and recognition programs that produce citable third-party validation Relationships with editors, publishers, and roundup/comparison-site owners Podcast guest spots, expert commentary, and thought-leadership placements that generate authoritative mentions What Success Looks Like We want a long-term partner who can move measurable outcomes such as: Our brand cited by name in AI answer-engine responses for high-intent category queries Growing share of voice in AI Overviews / Perplexity / ChatGPT vs. competitors New inclusions in "best software" listicles, buyer guides, and comparison articles Review-platform presence and ratings improvements Volume and quality of high-authority third-party citations and mentions Lift in branded search demand What We Are NOT Looking For Website design or development Generic on-page/technical SEO audits (handled in-house) Social media management Paid advertising management Spammy link building or low-quality directory submissions Generic press-release blasting with no proactive outreach