SEO Expert – Shopify

Company Description sojo provides amenities for vacation rentals — but we're not just a product company. We're the vacation rental industry's first amenity automation platform, and a B2B SaaS company operating at the intersection of product, tech, and logistics. We connect directly to property managers' reservation calendars to automate guest amenity delivery — think welcome bundles, toiletry kits, custom-branded coffee packaging, and snack bags waiting for guests when they walk through the door. We handle everything from sourcing products to custom packaging design to making sure the right products are packed and shipped on time for every single reservation. Role Description We're looking for an SEO expert who knows Shopify well and can help us improve organic visibility, fix technical issues, and build a keyword strategy that actually moves the needle. This role is a great fit for someone who works from data, communicates clearly, and can translate an audit into a prioritized action list a non-SEO team can actually execute on. We're currently running paid search campaigns and starting to gather strong search term data — you'll have that intel to inform your organic strategy from day one. *A note on our team: We're currently building out a small roster of freelance talent — including a Shopify Landing Page Designer/Developer and a Copywriter. If you work within a team or have a trusted network across these disciplines, we'd love to know. Here's what you'll be working on: - Technical SEO Audit. Identify and prioritize gaps across our Shopify site — page speed, metadata, structured data, crawlability, redirects. - On-Page Optimization. Meta title review across all pages, headings, internal linking, schema — the fundamentals done right. - Keyword & Content Strategy. Research and prioritize keywords aligned to our ICP and funnel; brief our content team on opportunities. - Blog & Case Study Optimization. Audit and optimize existing blog posts and case studies, and set up an ongoing optimization process for new case studies as we publish them. We're currently using Avada SEO & AI Blog — we'd love your take on whether it's the right tool for us and how to get more out of it (or what we should be using instead). - Ongoing Strategy & Reporting. Track performance, flag wins and gaps, and keep our team informed without drowning us in dashboards. - AI Search Strategy. Help us show up where leads are searching — including AI-powered tools like ChatGPT, Perplexity, and Google's AI Overviews. What We're Looking For - Shopify SEO fluency — you know what's fixable in-platform vs. what needs a developer. - Comfortable with crawl tools, Core Web Vitals, structured data, and Search Console. - Able to turn findings into clear, prioritized recommendations a marketing team can act on. - Strong communicator — we're not SEO experts, and we need a partner who can bridge that gap. - Bonus: Familiarity with HubSpot (our CRM and blog platform). - Responsive, reliable, and able to act quickly. - Familiarity with Notion and Slack a plus. To Apply Share examples of past SEO work (before/after metrics are always welcome), the tools you rely on, and your rate and availability.