SEO Expert for Civil Engineering Business

SEO Expert Needed for Civil Engineering Firm We are looking for an experienced **SEO specialist** to help improve our civil engineering firm’s online visibility, increase qualified organic traffic, and generate more leads through search engines. The ideal freelancer will have a strong understanding of **local SEO, technical SEO, on-page optimization, content strategy, and lead-generation-focused SEO**. Experience working with engineering, construction, architecture, surveying, or other professional service businesses is highly preferred. Scope of Work * Conduct a comprehensive **SEO audit** of our existing website, including technical, on-page, content, and local SEO. * Identify opportunities to improve **Google organic search rankings and visibility**. * Develop and implement a **local SEO strategy** targeting our key service areas and geographic markets. * Optimize website pages, service pages, titles, meta descriptions, headings, internal links, and other on-page elements. * Perform **keyword research** focused on high-intent engineering and construction-related services. * Identify opportunities to create or improve service-area and location-specific content. * Review and improve our **Google Business Profile** and local search presence based on the GBP guidelines that will be provided. * Identify technical SEO issues affecting website performance, indexing, crawlability, and user experience. * Develop a strategy for acquiring **high-quality, relevant backlinks and local citations**. * Provide recommendations for ongoing content development and SEO growth. * Track rankings, organic traffic, conversions, and lead-generation performance using appropriate analytics and SEO tools. * Provide clear, measurable monthly reporting showing progress, completed work, and recommended next steps. Monthly Services fee: Monthly fixed rate and Negotiable Hourlt rates not negotiable, Don't waste your time Timeline: Minimum three months Ideal Candidate * Proven experience in **SEO and local SEO**. * Demonstrated success improving organic rankings and generating qualified leads. * Strong knowledge of **Google Search, Google Business Profile, Search Console, and Google Analytics**. * Experience with WordPress and common SEO tools such as **Semrush, Ahrefs, Screaming Frog, BrightLocal, or similar platforms**. * Ability to perform both technical SEO and practical content/on-page optimization. * Experience with **engineering, construction, architecture, surveying, or other B2B professional service companies** is a strong plus. * Proactive, reliable, communicative, and focused on measurable business results rather than vanity metrics. Our Expectation We are not simply looking for someone to provide an SEO audit or monthly reports. We want a freelancer who can **identify opportunities, develop a strategy, and implement SEO that is measurable and results-driven**. Business primary goal: To increase visibility for our engineering services, attract potential clients searching for those services, and ultimately generate **more qualified inquiries and project opportunities**. When applying, please provide: 1. Examples of similar SEO projects you have completed. 2. Results you achieved for comparable businesses. 3. Your recommended SEO approach for a civil engineering firm. 4. The SEO tools you typically use. 5. Your proposed monthly fee or project-based pricing. 6. An estimate of the initial audit and implementation timeline. We are looking for a **long-term SEO partner** who can help us build sustainable organic visibility and qualified lead generation.