SEO Expert

# Senior SEO Specialist for Luxury Footwear & Fashion Brand (ARMOS) Company: ARMOS Website: https://www.armosshoes.com/ About ARMOS ARMOS is a premium Armenian footwear and fashion brand established in 1991 by orthopedic surgeon Armen Muradyan. For more than 30 years, ARMOS has been creating handcrafted shoes, bags, accessories, and leather goods using high-quality Italian materials, German technologies, and exceptional craftsmanship. Our mission is to combine luxury, comfort, and timeless design while expanding our global presence. Position Overview We are looking for an experienced **SEO Specialist** with a proven track record in eCommerce, fashion, luxury products, or footwear brands. Your primary goal will be to increase organic traffic, improve search engine rankings, grow online sales, and strengthen ARMOS's visibility in international markets. Responsibilities * Conduct a complete SEO audit of our website * Develop and execute a comprehensive SEO strategy * Perform keyword research for luxury footwear, men's shoes, women's shoes, leather accessories, and related categories * Optimize category pages, product pages, collections, and blog content * Improve technical SEO performance * Identify and resolve indexing and crawlability issues * Optimize Core Web Vitals and site speed * Build a high-quality backlink strategy * Perform competitor analysis * Create content recommendations and SEO briefs * Monitor rankings, traffic, and conversions * Provide monthly reports and growth recommendations * Collaborate with our marketing and development teams Required Skills * 3+ years of SEO experience * Strong eCommerce SEO background * Experience with Shopify SEO (preferred) * Knowledge of Google Search Console, GA4, Ahrefs, SEMrush, Screaming Frog, and similar tools * Technical SEO expertise * On-page and off-page SEO experience * Link-building experience * Strong analytical and reporting skills * Excellent English communication skills Preferred Experience * Fashion, luxury, footwear, or apparel brands * International SEO * Multi-language websites * Conversion Rate Optimization (CRO) Application Requirements Please include: 1. Your SEO portfolio 2. Case studies with measurable results 3. Examples of eCommerce brands you've worked with 4. Tools you use for SEO 5. Your proposed strategy for ARMOS 6. Monthly rate and availability We are looking for a long-term SEO partner who can help ARMOS become a leading international luxury footwear brand.