SEO Expert

Company: Pypple Technology LLC Product: SkinPal AI (skinpalai.app) — AI-powered skincare analysis app Type: Contract / Part-time (remote) About the Role We're looking for an SEO expert to grow organic visibility for SkinPal AI, our AI skincare analysis app available on iOS and Android. You'll own our search strategy end-to-end — from technical SEO to content to brand SERP and app store presence. Responsibilities Develop and execute an SEO strategy targeting skincare, acne analysis, and AI skincare keywords Conduct keyword research and competitive analysis in the skincare/beauty-tech space Optimize on-page elements, site structure, and technical SEO (Core Web Vitals, crawlability, indexing) Implement and maintain structured data (JSON-LD schema) for rich results Own brand SERP — ensure SkinPal AI dominates branded search and protect against confusingly similar competitors Support App Store Optimization (ASO) for both iOS and Android listings Build a content roadmap (blog, landing pages) aligned with search intent and conversion Develop ethical link-building and digital PR strategies Track, measure, and report on rankings, organic traffic, and conversions Stay current on search and generative engine (GEO/AI search) trends Requirements 3+ years of proven SEO experience with measurable results Strong technical SEO skills (schema, site speed, indexing, audits) Hands-on experience with tools like Ahrefs, Google Search Console, and analytics platforms Solid grasp of on-page, off-page, and content SEO ASO experience for mobile apps (strongly preferred) Data-driven mindset with clear reporting habits Self-directed and comfortable working with a solo founder in a fast-moving startup Nice to Have Experience in health, wellness, beauty, or consumer app verticals Familiarity with GEO / AI search optimization Experience managing brand reputation and trademark-related SERP issues How to Apply Send your résumé, relevant case studies (with before/after metrics), and a brief note on how you'd approach SkinPal AI's organic growth.