SEO & GEO Specialist — Local Domination for Growing Insulation Contractor

We're an insulation contractor on a growth trajectory, and we need an expert who can own our search presence rather than just maintaining it. That means moving the needle on rankings, driving a real increase in organic traffic, and turning local high-intent searches into booked jobs. If you've done this before in a competitive local market, we want to talk. What we're looking for: You understand how search is evolving -- Google, AI-driven discovery, GEO, AEO -- and you know how to stay ahead of it instead. You can show that your clients stick around month after month -- having a recurring relationship means they've recognized your value for their business and ending that relationship means risking their SEO success. Specifically, we want someone who: - Has a track record of ranking local service businesses in competitive markets - Works on recurring monthly retainers (because your results speak for themselves) - Can show us before/after evidence — rankings, traffic, conversions What success looks like: A measurable climb in local rankings, a significant uptick in organic traffic, and more qualified leads coming through search, within a defined timeline. If you're the kind of specialist who takes ownership and obsesses over SEO, we'd love to hear from you. Include examples of local SEO wins and the markets you've competed in. Home services experience a plus. ------------------ PS - a developer is actively upgrading the following technical aspects: Server & Environment Updates: - Upgrade PHP version to latest stable. Update WordPress core and all active plugins. - Apply Elementor and related updates. Verify compatibility after each update. Core Web Vitals & Technical Performance: - Resolve speed and performance issues identified by PageSpeed Insights (get LCP under 2.5 seconds) - Configure caching (WP Rocket or LiteSpeed) - Remove unused CSS and unnecessary plugins - Minify JavaScript and fix deep render-blocking code - Optimize images: Convert all images to WebP (or AVIF if supported) + Resize oversized images + Exclude hero image from lazy loading + Preload hero image (utilize plugins when possible for image optimization) Bot Mitigation & Security: - Verify and apply all security-related protections - Review login hardening, file permissions, and security plugin configuration - Block bots at the server / DNS level (like setting up Cloudflare firewalls to stop out-of-area clicks)