SEO Growth Lead (Content + Links + LLM Optimization)

We run a multi-brand ecommerce business in the special occasion / vintage-inspired fashion space, with a strong emphasis on storytelling, femininity, and emotional connection. • Established brand with 15+ years of history • Strong Pinterest + content foundation • Scaling organic traffic is a top priority for growth What You’ll Own You will be responsible for driving organic growth that converts into revenue, not just traffic. 1. SEO Strategy • Identify high-intent keywords (not just high volume) • Build content clusters that drive traffic → product pages • Optimize category + product page SEO 2. Content Systems (AI + Human Hybrid) • Work with AI tools (ChatGPT, Claude, OpenClaw, etc.) • Create scalable workflows for: • Blog content • Collection pages • SEO landing pages • Ensure content is non-generic, differentiated, and brand-aligned 3. Link Building (Real Authority Only) • Build high-quality backlinks • Outreach to blogs, publications, and relevant sites • Avoid spammy or low-quality tactics 4. LLM SEO (Critical) • Optimize content to appear in: • ChatGPT • Perplexity • Google AI Overviews • Structure content for answerability and citation • Track and improve brand presence in AI-generated results 5. Technical SEO (Light–Moderate) • Identify indexing issues • Improve internal linking • Optimize site structure What Makes You a Fit • You’ve actually ranked pages and can prove it • You understand search intent deeply • You’ve done real link building (not Fiverr garbage) • You’re comfortable using AI tools to scale output • You think in systems, not one-off tasks • Bonus: Experience with ecommerce or fashion brands What We Don’t Want • “SEO agencies” or outsourced teams • People who rely on automated backlink spam • Content mills / low-quality AI output • Pure strategists who don’t execute How We Work • Lean, fast-moving team • High ownership • Focus on results, not busywork • You’ll have freedom to test, iterate, and build systems Compensation • Flexible based on experience • Performance-based upside tied to organic growth • Opportunity to grow into a Head of Growth / Marketing role