SEO HVAC Blog Writer

We're looking for an experienced content writer to join us on an ongoing basis, writing SEO-optimized blog articles for a home improvement / HVAC-focused blog aimed at DIY homeowners. Our audience is homeowners who want to understand and often attempt their own HVAC repairs and maintenance rather than immediately calling a technician. Articles should be clear, accurate, and written in an approachable tone — explain it like the reader is smart but not an HVAC tech. No dumbed-down filler, but no unnecessary jargon either. Topics will include things like AC/HVAC maintenance tips, troubleshooting guides, seasonal upkeep, and electrical component basics — the kind of practical, DIY-adjacent home repair content people search for when something in their system stops working. What we need from you: Proven experience writing technical, DIY, or home improvement content (please include samples) Strong on-page SEO fundamentals: keyword research, title tags, meta descriptions, header structure Ability to research and verify technical accuracy on topics outside your existing expertise Clear, engaging writing that respects the reader's intelligence without assuming HVAC training Confidentiality note: Any brand, product, or company details shared with you during this engagement are confidential. Please do not reference, publish, or reuse this information — including in your own portfolio or with other clients — without written permission. This is intended as an ongoing working relationship, starting with a trial article to confirm fit before committing to a regular schedule. Screening Questions Share 2-3 links to HVAC, home improvement, or other technical DIY writing samples. In about 200 words, explain the difference between a run capacitor and a dual run capacitor. How would you verify accuracy on a technical topic you're not already an expert in? Budget Typical Upwork rate for experienced niche/technical writers runs roughly $40-80 per 1,000-1,500 word article — worth starting there and adjusting once you see what quality of applicant it draws in. One more option worth knowing: Upwork lets you attach a formal NDA directly to the job post, which is a step up from the confidentiality paragraph above if you want something more binding before revealing the brand later in the process. Want me to add that, or is the written confidentiality note enough for now?