SEO Implementation (German/English) for coaching/ counselling website. Focus on implementation

ABOUT ME I run a psychological counseling and coaching practice in Zurich, Switzerland (gregorbraun.com). The site is bilingual (German/English, German is the priority market) and built on Hostinger Website Builder. My background combines psychology (ACT-based coaching) with a prior career in sustainability consulting and research. WHAT I NEED Hands-on SEO implementation and a moderate strategy extension — not a full audit. I already have a solid foundation: Search Console analysis, a keyword strategy with 15 local focus keywords (DE/EN) mapped to ~9 existing pages, and a competitor analysis. You will receive all of this on hire. GOALS 1. Individuals should find me for career and personal development: career reorientation, meaning/purpose, personal growth. Key offers: 1:1 coaching and my 6-month transformation program. 2. Companies should find me for workshops and transformation work (self-leadership, change, sustainability-related transformation). Key offers: indoor and outdoor workshops, organizational support. 3. Strategic positioning: Beyond local service keywords, I want to build topical authority around self-leadership (Selbstführung), change/transformation, and meaning/purpose (Sinn) in the German-speaking market — a 12-article content plan already exists. 4. Priority: My newer services (workshops and the 6-month program) currently get almost no organic visibility. These pages need the most attention. SCOPE Part 1 — One-time optimization package (fixed price): - Consolidate four overlapping service pages incl. 301 redirects (fix keyword cannibalization) - Implement hreflang for the DE/EN structure (if not yet present) - Add alt texts, clean up heading hierarchy - Optimize title tags and meta descriptions per my priority list - On-page optimization of existing target pages along the keyword strategy — with priority on the workshop and program pages - Extend the keyword set moderately: validate my 15 focus keywords with search volume data from your tools and suggest a handful of additions around self-leadership, transformation, and meaning — building on my strategy, not replacing it Part 2 — Ongoing (monthly retainer, lean): - Publish and on-page optimize 1-2 blog articles per month (you write the content; topic plan exists, I adapt and publish) - Search Console monitoring with a short monthly report CONSTRAINTS - The website was recently redesigned. Design and structure stay — optimize existing pages, do not rebuild - No migration. Work within Hostinger Website Builder - No audit phase, no discovery workshops — the groundwork is done REQUIREMENTS - Native or near-native German (most content and keywords are German; Swiss market) - Proven local SEO experience with service businesses (coaching, consulting, health, or similar) - Access to professional SEO tools (Ahrefs, Semrush, Sistrix or similar) for keyword validation - Hands-on experience with website builders (Hostinger or comparable) TO APPLY, PLEASE INCLUDE - Fixed price for Part 1 and monthly price for Part 2 - Realistic timeline for Part 1 - 2-3 relevant references (ideally B2C + B2B service businesses) - One sentence on how you would handle the page consolidation — so I can see you read this posting I am looking for a doer, not a strategist. Clear communication, measurable results.