SEO Keyword Research & Content Strategy for Premium Fire Bowl Manufacturer (USA)

We are a U.S.-based manufacturer of premium fire bowls and fire features for pools, outdoor living spaces, landscape projects, and luxury residential properties. We are looking for an experienced SEO specialist to perform in-depth keyword research and create a strategic SEO roadmap focused on increasing qualified organic traffic and sales across the United States.   Project Goals -Identify high-intent commercial keywords related to fire bowls, fire features, outdoor fire products, and pool fire features. -Discover informational content opportunities that can generate organic traffic and build topical authority. -Identify B2B keyword opportunities targeting: Pool builders Landscape architects Outdoor living contractors Custom home builders Designers and specifiers -Analyze competitors and uncover keyword gaps. -Prioritize keywords based on business value, ranking difficulty, and revenue potential. Deliverables Please provide: 1. Commercial Keyword Research Include: Primary keyword Monthly search volume Keyword difficulty Search intent Recommended target page 2. Content Opportunities Provide: Blog topics Supporting keywords Search intent Traffic potential 3. Competitor Analysis Identify: Top SEO competitors Keywords competitors rank for that we do not Content gaps and opportunities 4. SEO Site Architecture Recommendations Recommend: Category pages Collection pages Landing pages Content hubs Internal linking opportunities 5. Priority Action Plan Provide a prioritized list of: Quick-win keywords Medium-term opportunities Long-term opportunities Requirements -Proven experience with SEO keyword research -Experience with Ahrefs, SEMrush, or similar tools -Strong understanding of ecommerce SEO -Ability to identify revenue-focused keyword opportunities -Experience in home improvement, outdoor living, landscaping, construction, luxury products, or similar industries is a plus To Apply Please include: Examples of keyword research projects you have completed. Tools you use. Your process for identifying high-value keyword opportunities. Estimated turnaround time. We are looking for actionable insights and strategy—not just a spreadsheet export of keywords.