SEO Link Building Specialist for Law Firms

We're seeking an experienced SEO Link Building Specialist to support the organic growth of our law firm clients through strategic, high-quality backlink acquisition. Our agency specializes in legal marketing, and we're looking for someone who understands how to build authority through relevant, sustainable link-building campaigns rather than low-quality link schemes. This role will focus heavily on manual outreach, relationship building, local link acquisition, digital PR opportunities, guest posting, resource page outreach, competitor backlink analysis, and securing editorial placements on authoritative websites. We are interested in earning links from websites that are contextually relevant, trusted, and capable of driving both SEO value and referral traffic. Responsibilities include: • Researching and identifying link opportunities for law firms in various markets throughout the United States • Conducting manual outreach to website owners, publishers, bloggers, journalists, local organizations, business associations, chambers of commerce, charities, sponsorship opportunities, and other relevant entities • Securing high-quality editorial backlinks and contextual placements • Identifying local link-building opportunities that strengthen local SEO performance • Performing competitor backlink analysis using tools such as Ahrefs, Semrush, or similar platforms • Prospecting guest posting opportunities on relevant websites • Developing creative link acquisition strategies based on each client's practice areas and geographic markets • Tracking outreach efforts, responses, acquired links, and campaign performance • Collaborating with our content team when content assets are needed to support outreach efforts Requirements: • Proven experience building backlinks through manual outreach • Strong understanding of modern SEO and Google's quality guidelines • Experience using Ahrefs, Semrush, BuzzStream, Pitchbox, Hunter.io, or similar tools • Excellent written communication skills • Ability to evaluate website quality, relevance, and authority • Strong organizational and project management skills Preferred Experience: • Law firm SEO • Local SEO • Digital PR • Editorial outreach • Guest posting campaigns • Experience acquiring links from legal, business, finance, healthcare, news, and other authoritative industry websites We are NOT looking for: • PBN links • Automated link building • Spam outreach • Bulk directory submissions • Link farms • Purchased backlink packages • Low-quality guest post networks When applying, please provide examples of links you have personally acquired, describe your outreach process, identify the tools you use, and explain how you evaluate whether a backlink opportunity is worth pursuing. Please begin your proposal with the phrase "Quality Links Matter" so we know you've read the entire job posting.