SEO / AI Search Content Strategist for Consumer Product Brand

# SEO / AI Search Content Strategist for Consumer Product Brand We are looking for an experienced SEO content strategist and writer to help develop a high-level organic search and AI search visibility strategy for a consumer product brand. The goal is to improve how the brand appears across Google search, AI search results, and tools such as ChatGPT, Perplexity, Gemini, and other LLM-based platforms. We want to create a clear content roadmap that helps educate customers, improve organic rankings, and strengthen category authority. ## Project Overview We are looking for someone who can help us build a simple, focused content strategy around: * Organic SEO growth * AI / LLM search visibility * Blog and landing page strategy * Educational content * Product comparison content * FAQ development * Internal linking recommendations * Content repurposing across website, social, email, and sales materials This is not intended to be an overly complex SEO project. We are looking for a practical, high-level roadmap that can be executed quickly and consistently. ## Scope of Work The project may include: * Reviewing the current website and content structure * Identifying core content pillars * Recommending blog and landing page topics * Creating a 60- to 90-day content roadmap * Suggesting priority keywords and search themes * Developing page outlines or content briefs * Recommending FAQ topics for SEO and AI search * Suggesting comparison-style content opportunities * Advising on how to make content easier for AI tools to understand and reference * Providing recommendations for repurposing content across multiple channels ## Ideal Candidate The ideal freelancer has experience with: * SEO content strategy * Blog and landing page planning * AI search / LLM visibility strategy * Consumer product brands * E-commerce or DTC brands * Keyword research * Content briefs and editorial calendars * Product education content * Comparison and FAQ content Experience with pet, wellness, sustainability, lifestyle, CPG, or e-commerce brands is a plus, but not required. ## Deliverables For the first phase, we would like help creating: 1. A high-level SEO and AI-search content strategy 2. Recommended content pillars 3. Priority blog and landing page topics 4. A simple 60- to 90-day content roadmap 5. Recommended FAQ and comparison-page opportunities 6. Guidance on how to repurpose content across website, social, email, and sales channels ## What We’re Looking For in Your Proposal Please include: * Relevant SEO or content strategy examples * Experience with consumer product or e-commerce brands * Your approach to keyword research and content planning * Your understanding of AI search / LLM visibility * Estimated timeline for the first strategy deliverable * Whether you can also write the content or only provide the strategy We are looking for someone who can keep the strategy simple, actionable, and focused on helping a consumer product brand build stronger visibility across traditional search and AI-driven discovery.