SEO / Social Media Marketing and Management

Project Overview The purpose of this scope of work is to improve Value’s online presence through strategic search engine optimization, consistent social media content creation, and ongoing management of digital marketing channels. The primary goal of this engagement is to significantly grow Value’s social media presence across all major platforms, including Facebook, Instagram, LinkedIn, YouTube, and X, with the long-term target of reaching 500,000 followers. The service provider will be responsible for developing and executing a growth-focused strategy that increases followers, improves engagement, expands brand visibility, and positions Value as a leading commercial real estate company online. 2. Primary Objective The main objective of this role is to increase Value’s following and visibility across: Facebook Instagram LinkedIn YouTube X The service provider will work toward growing Value’s social media presence to 500,000 followers across all platforms, while also improving engagement, impressions, reach, website traffic, and brand recognition. This role is not limited to simply creating posts. The service provider must be able to develop and execute a strategic growth plan, track performance, make recommendations, and adjust content strategy based on analytics. 3. Social Media Growth Strategy The service provider will create a detailed social media growth strategy designed to increase followers, engagement, reach, and brand awareness. The strategy should include: Platform-specific growth plans for Facebook, Instagram, LinkedIn, YouTube, and X. Recommendations for organic growth strategies, posting frequency, content types, hashtags, tagging, collaborations, and audience targeting. Identification of target audiences, including investors, brokers, developers, tenants, business owners, and commercial real estate professionals. Competitor research and analysis of similar commercial real estate firms with strong social media presence. Recommendations for short-form video, reels, property spotlights, educational content, market updates, and company branding posts. Suggested monthly growth benchmarks and a realistic timeline for reaching the 500,000-follower goal. 4. Social Media Content Creation The service provider will create professional, branded social media content designed to attract followers, increase engagement, and improve visibility. Content may include: Property listing posts. Investment highlight posts. Market insight posts. Educational commercial real estate content. Team and company culture posts. Closed deal announcements. Broker/team member spotlight posts. Short-form videos, reels, and YouTube Shorts. Industry news and trend commentary. Branded graphics and captions. Repurposed offering memorandum content for social media. Website and property listing traffic-driving posts. 5. Social Media Management The service provider will be responsible for the ongoing management of Value’s social media platforms. Responsibilities include: Creating a monthly content calendar. Scheduling and publishing approved content. Managing posting frequency across all platforms. Writing captions, hashtags, and calls to action. Monitoring comments, messages, and engagement. Notifying Value of potential leads, inquiries, or important messages. Maintaining a consistent and professional brand voice. Ensuring all content aligns with Value’s brand standards. Recommending ways to increase follower growth and engagement. 6. YouTube & Video Content Support Because YouTube growth is part of the overall follower goal, the service provider should also support video-based content. This may include: YouTube Shorts strategy. Long-form video posting recommendations. Video titles, descriptions, tags, and thumbnails. Repurposing property videos, company videos, and broker content into social clips. Optimizing videos for search and visibility. Recommending video formats that support subscriber growth. Identifying ways to turn existing content into short-form video opportunities. 7. SEO Services The service provider will assist with improving Value’s website visibility on search engines through SEO best practices. Website SEO Review The service provider will: Review current website pages for SEO performance. Identify missing or weak page titles, meta descriptions, headers, keywords, and image alt text. Review website structure and content for search visibility. Provide recommendations for improving search performance and user experience. Keyword Research The service provider will: Research relevant commercial real estate, investment sales, net lease, and property-specific keywords. Identify target keywords for service pages, property listings, blog content, and local market pages. Recommend keyword placement throughout the website. On-Page SEO Optimization The service provider will: Optimize page titles, meta descriptions, headings, image tags, and website copy. Improve internal linking between service pages, property listings, and related content. Ensure SEO best practices are applied to new property listings and website updates. Local SEO The service provider will: Review and optimize Google Business Profile, if applicable. Recommend local search improvements for target markets and company visibility. Assist with location-based keyword strategy. 8. Biweekly Check-Ins The service provider will participate in biweekly check-in meetings with Value to review progress, discuss strategy, and evaluate performance across all platforms. Each biweekly check-in should include: Review of follower growth across Facebook, Instagram, LinkedIn, YouTube, and X. Review of content posted during the prior two-week period. Discussion of top-performing and underperforming content. Updates on progress toward the 500,000-follower goal. Review of upcoming content calendar. Recommendations for improving reach, engagement, and follower growth. Discussion of upcoming listings, company updates, videos, or marketing priorities. Action items for the following two weeks. The service provider should come prepared with current platform analytics, performance insights, and clear recommendations for continued growth. 9. Weekly Reporting The service provider will provide weekly reports showing SEO and social media performance, including progress toward the 500,000-follower goal. Reports should include: Current follower count by platform. Monthly follower growth. Engagement rate. Impressions and reach. Top-performing posts. Underperforming posts. Website clicks from social media. Video views and watch time. SEO performance updates. Keyword performance, if available. Website traffic trends. Recommendations for the following month. Progress toward monthly and overall growth goals. 10. Content Approval Process The service provider will submit content for review prior to posting. The approval process shall include: Monthly content calendar submitted for review. Social media graphics, captions, and videos submitted for approval before posting. Client review and feedback before content is published. Revisions completed based on client feedback. No content shall be posted without prior approval unless otherwise agreed upon. 11. Preferred Qualification: In-Office Content Gathering Bonus consideration will be given to candidates or service providers who are able to come into the office in Irvine, California, as needed to gather content. This may include: Capturing team photos and videos. Filming short-form social media content. Recording office updates, team highlights, and behind-the-scenes content. Gathering content for property marketing, company branding, and educational posts. Coordinating with the Value team on upcoming campaigns, listings, and announcements. In-office content gathering is not required for every post but is preferred when needed to support higher-quality, more authentic content creation. 12. Client Responsibilities Value will provide the following as needed: Company logo, brand colors, fonts, and design guidelines. Access to social media accounts or scheduling platform. Website access or coordination with website manager. Property information, offering memorandum materials, photos, renderings, and listing details. Company news, announcements, team updates, and approval feedback. Access to existing videos, brand assets, and marketing materials. Timely review and approval of content. 13. Deliverables The service provider will deliver: Social media growth strategy. Platform-specific follower growth plan. Monthly social media content calendar. Branded social media graphics. Captions, hashtags, and calls to action. Scheduled and published posts. Short-form video recommendations and posting support. YouTube optimization support. SEO audit and recommendations. Keyword research and SEO strategy. Website page optimization support. Biweekly check-in meetings. Monthly SEO and social media performance reports. 14. Performance Expectations The service provider should be able to show a clear plan for how they intend to grow each platform. The strategy should be focused on measurable results, not just content creation. Expected performance focus includes: Increasing follower count across all platforms. Growing toward the 500,000-follower goal. Increasing engagement, impressions, reach, and shares. Improving brand awareness. Driving traffic to property listings and the company website. Creating consistent and professional content. Maintaining active social media platforms. Positioning Value as a knowledgeable and visible commercial real estate brand. 15. Optional Additional Services Additional services may be requested separately and may require additional fees: Blog writing. Email marketing campaigns. Paid ad management. Video editing and reels. Website design updates. Landing page creation. Advanced analytics setup. Press release writing. Property flyer or offering memorandum design support. Paid social media advertising strategy. Influencer or collaboration outreach. 16. Project Goals The overall goals of this engagement are to: Increase Value’s online visibility. Grow Value’s following across Facebook, Instagram, LinkedIn, YouTube, and X. Work toward the long-term goal of reaching 500,000 followers. Improve search engine rankings. Drive more traffic to the company website and property listings. Strengthen brand awareness. Support property marketing efforts. Create consistent and professional social media content. Position Value as a leading commercial real estate brand online.