SEO Specialist & Google Business Profile (GBP) Optimizer

Overview We are looking for an experienced Local SEO specialist with deep expertise in Google Business Profile (GBP) optimization to help our business rank in the top 3 of the Google Local Pack and Google Maps. Our goal is to drive more calls, direction requests, and foot traffic from high-intent local searches. If you have a proven track record of improving local search rankings, managing citation building, and growing organic visibility for service-area businesses, we want to hear from you. What you'll do *Audit and fully optimize our Google Business Profile (GBP) — categories, attributes, services, description, and photos *Develop and execute a Local Pack ranking strategy targeting our primary service keywords and location *Build and clean up local citations and directory listings for NAP (Name, Address, Phone) consistency *Manage and respond to Google reviews; develop a review generation strategy to increase review volume and quality *Publish regular GBP posts (offers, updates, events) to increase profile engagement and freshness signals *Conduct local keyword research and competitor analysis using tools like BrightLocal, Local Falcon, or Local Viking *Provide monthly reporting on rankings, GBP Insights (calls, clicks, direction requests), and key performance indicators Requirements *2+ years of hands-on Local SEO experience with demonstrated Google Maps / Local Pack ranking results *Proficiency with geo-grid rank tracking tools — BrightLocal, Local Falcon, or Local Viking *Experience with citation building and local directory management (Moz Local, Yext, or manual submissions) *Working knowledge of Google Search Console (GSC) and Google Analytics 4 (GA4) *Familiarity with on-page local SEO — schema markup, localized landing pages, and internal linking *Ability to provide before/after case studies or screenshots showing ranking improvements Bonus if you have *Experience with GBP suspension appeals and profile reinstatement *Knowledge of AI Overviews (SGE) and how local businesses can appear in generative search results *Multi-location GBP management experience What success looks like Within 60–90 days, our business ranks should be in the top 3 of the Local Pack for our primary service keywords in our target city. We should see measurable increases in phone calls, direction requests, and website visits from our GBP Insights. Our citation profile should be clean, consistent, and indexed across all major local directories.