SEO Specialist – Keyword Research & Content Strategy

Website https://pkworkee.com/ Please review the website carefully before applying.I am looking for an experienced SEO Specialist to take responsibility for improving my website's organic rankings This is not a one-time keyword research project. I am looking for someone who can develop and execute a complete SEO strategy and continuously optimize the website based on results. The main goal is to increase organic traffic, improve keyword rankings, and build sustainable Google visibility. What You Will Be Responsible For 1. Initial SEO Audit Complete technical SEO audit Identify indexing and crawling issues Analyze Google Search Console and Google Analytics Check website structure, URLs, sitemap and robots.txt Identify Core Web Vitals and page-speed issues Analyze existing content Analyze current backlink profile Identify SEO weaknesses and opportunities 2. Keyword Research Research at least 50 relevant low-to-medium competition keywords with realistic ranking potential. For each keyword, provide: Search volume Keyword difficulty Search intent SERP analysis Competitor analysis Recommended page/content Priority level I am more interested in keywords we can realistically rank for than keywords with huge search volume but extremely strong competition. 3. Competitor Analysis Analyze my top SEO competitors and identify: Keywords they rank for Pages generating their organic traffic Their backlink sources Content gaps Keyword gaps Topics they have covered that we haven't Opportunities where we can outperform them 4. On-Page SEO Optimize existing pages and new content, including: Title tags Meta descriptions H1/H2/H3 structure Keyword targeting Content optimization Image SEO Internal linking URL structure Schema markup where appropriate Search intent alignment 5. Content Strategy Create a 3–6 month content roadmap based on the keyword research. The strategy should include: Priority topics Supporting articles Topic clusters Pillar pages Internal linking structure Publishing priorities Content gaps I want the website to build topical authority, not just publish random blog posts. 6. Off-Page SEO / Link Building Build a sustainable, white-hat backlink strategy. This may include: Relevant guest posts Niche edits Digital PR Resource link building Competitor backlink analysis Relevant outreach Other legitimate link acquisition strategies No spammy backlinks, automated link networks, PBNs, or mass low-quality links. Quality and relevance are more important than simply getting a large number of backlinks. 7. Monthly Optimization SEO should be actively managed throughout the project. Every month, I expect you to: Track keyword rankings Monitor organic traffic Analyze Google Search Console Identify new keyword opportunities Optimize underperforming pages Update existing content where necessary Monitor competitors Identify backlink opportunities Adjust the SEO strategy based on actual results