SEO Specialist Needed for RFP360.ai — Technical SEO, Link Building, and Weekly ROI Reporting

Project Overview We are looking for an experienced SEO specialist or agency to manage the complete organic search strategy for RFP360.ai, a SaaS platform serving organizations involved in RFP discovery, bid management, proposal development, procurement, and government contracting. The selected freelancer will be responsible for improving organic visibility, increasing qualified website traffic, generating relevant leads, and strengthening search rankings for high-intent industry keywords. This project is strictly focused on SEO. Social media management, paid advertising, and unrelated marketing services are not included. Scope of Work 1. SEO Audit and Strategy Conduct a complete technical, on-page, content, and backlink audit. Review current keyword rankings, organic traffic, indexed pages, and competitors. Identify technical issues affecting crawling, indexing, usability, and rankings. Develop a prioritized SEO roadmap with short-term and long-term actions. Define measurable organic traffic, ranking, conversion, and lead-generation goals. 2. Keyword Research Conduct detailed keyword research for RFP, procurement, proposal management, bid management, and government contracting topics. Identify commercial, informational, transactional, and long-tail keywords. Map target keywords to existing and planned website pages. Identify content gaps and keyword opportunities. Prioritize keywords based on relevance, competition, search intent, and conversion potential. 3. Technical SEO Review website crawlability and indexability. Optimize XML sitemaps and robots.txt. Identify and resolve broken links, redirect chains, duplicate pages, and crawl errors. Review canonical tags, pagination, URL structures, and internal linking. Improve Core Web Vitals, page speed, and mobile performance. Implement or recommend relevant structured data and schema markup. Monitor Google Search Console coverage, indexing, and enhancement reports. Identify JavaScript, rendering, or server-related SEO issues. Review website architecture and ensure important pages are easily accessible. 4. On-Page SEO Optimize page titles and meta descriptions. Improve headings, page structure, keyword placement, and content relevance. Optimize landing pages, feature pages, pricing pages, and blog posts. Improve image filenames, alt text, compression, and accessibility. Strengthen internal linking between commercial and informational pages. Improve calls to action and page elements that support organic conversions. Prevent keyword cannibalization across pages. 5. Content SEO Develop an SEO content calendar based on keyword opportunities and buyer intent. Recommend new landing pages, service pages, comparison pages, guides, and blog topics. Prepare detailed SEO content briefs for writers. Optimize existing website content for search intent and readability. Identify outdated, thin, duplicate, or underperforming content. Recommend whether pages should be updated, consolidated, redirected, or removed. Build topic clusters around RFP management, proposal automation, bid/no-bid decisions, government opportunities, and procurement workflows. Content writing may be discussed separately. Please clearly state whether content writing is included in your proposal. 6. Off-Page SEO and Link Building Conduct a backlink profile audit. Identify harmful, irrelevant, or low-quality links. Develop an ethical, white-hat link-building strategy. Build relevant links from credible SaaS, procurement, technology, and government-contracting websites. Support digital PR, resource-page outreach, guest-post opportunities, and industry citations. Provide a transparent record of every acquired or submitted backlink. Do not use private blog networks, automated link-building tools, link farms, or spam-based tactics. 7. Conversion and ROI Tracking Review or configure Google Analytics 4 and Google Search Console. Set up tracking for important organic conversion actions, including: Demo requests Trial registrations Contact-form submissions Pricing-page visits Relevant button clicks Other qualified lead actions Define a clear SEO conversion funnel. Track which landing pages and keywords contribute to leads. Measure organic lead quality where sufficient data is available. Calculate SEO ROI using agreed conversion and business-value assumptions. Clearly separate organic SEO results from paid, referral, direct, and social traffic. Weekly SEO and ROI Reporting A clear weekly report is required. Reports must explain business impact rather than only listing rankings or traffic numbers. Each weekly report should include: SEO work completed during the week Pages audited, optimized, published, or updated Technical issues identified and resolved Current keyword rankings and ranking changes Organic clicks, impressions, users, sessions, and engagement Organic conversion and lead performance Landing pages generating the most organic traffic and leads New backlinks acquired and their quality Lost or broken backlinks Indexing and Google Search Console issues Week-over-week performance comparison Progress against agreed KPIs Estimated ROI or value generated from organic search Risks, blockers, and required decisions Priorities and planned tasks for the following week The freelancer must also conduct a short weekly review meeting or provide a recorded walkthrough of the report. Expected Deliverables Initial Deliverables Full SEO audit Keyword research report Competitor analysis Keyword-to-page mapping Technical SEO action plan Content gap analysis Backlink audit 90-day SEO roadmap Analytics and conversion tracking review Ongoing Deliverables Technical SEO improvements On-page optimization Content recommendations and briefs Internal-linking improvements Ethical link building Keyword-rank tracking Organic conversion monitoring Weekly SEO and ROI report Monthly strategic performance review Required Experience The ideal candidate should have: Proven SEO experience with SaaS, B2B software, procurement technology, GovTech, or related industries Strong technical SEO expertise Experience with Google Analytics 4 and Google Search Console Experience tracking organic conversions, leads, and ROI Strong keyword research and search-intent analysis skills Experience building high-quality backlinks through white-hat methods Ability to explain SEO results clearly to non-SEO stakeholders Excellent written English and documentation skills Familiarity with WordPress SEO is preferred Experience with tools such as Ahrefs, Semrush, Screaming Frog, Sitebulb, Looker Studio, PageSpeed Insights, or similar platforms is preferred. SEO Practices We Will Not Accept Guaranteed number-one rankings Keyword stuffing AI-generated content published without review Spam backlinks Private blog networks Automated directory submissions Irrelevant guest posts Purchased traffic Manipulated engagement Hidden text or doorway pages Reporting vanity metrics without lead or business impact All work must follow Google Search guidelines and sustainable white-hat SEO practices. Success Metrics Performance will be evaluated using agreed KPIs, including: Growth in qualified organic traffic Improvement in relevant keyword rankings Increase in non-branded search visibility Growth in demo requests, trial registrations, or qualified leads from organic search Improvement in organic conversion rate Growth in high-quality referring domains Resolution of technical SEO issues Organic lead value and estimated SEO ROI We understand that sustainable SEO takes time. However, we expect transparent reporting, consistent implementation, and measurable progress. Engagement This is an ongoing engagement beginning with an initial audit and 90-day implementation plan. Continued work will depend on performance, communication, reporting quality, and adherence to approved SEO practices. Please include your proposed: Monthly fee or hourly rate Estimated weekly availability Recommended tools Scope included in your price Additional costs, including content or outreach expenses Earliest available start date Questions for Applicants Please answer the following questions in your proposal: What experience do you have managing SEO for SaaS or B2B software companies? How do you measure SEO-generated leads and ROI? What would you prioritize during the first 30 days for RFP360.ai? Which SEO tools do you use, and why? How do you evaluate backlink quality? Please share two or three relevant SEO case studies with measurable results. Provide a sample weekly SEO and ROI report. Is content writing included in your proposal? Is link-building outreach included, and are there any additional placement costs? How will you ensure that all SEO work remains transparent and white-hat? Please begin your proposal with the phrase “RFP360 SEO” so we know you have reviewed the complete job description.