SEO Specialist – Organic Growth & Lead Generation

We’re looking for an experienced SEO Specialist to take ownership of our organic search strategy and turn SEO into a consistent source of qualified traffic and leads. We’re not looking for someone to simply publish blog posts, generate reports, or chase traffic numbers. We need someone who can identify opportunities, prioritize them based on business impact, execute a clear strategy, and measure what is actually driving results. What You’ll Be Responsible For Conducting a comprehensive SEO audit and identifying high-impact opportunities Developing and executing a practical 3–6 month SEO roadmap Performing keyword research based on search intent, competition, and commercial value Developing topic clusters and content strategies around our target customers Optimizing existing pages for both search rankings and conversions Creating SEO briefs for new articles and landing pages Managing on-page SEO, including titles, headings, internal linking, schema, and content structure Identifying and addressing technical SEO issues Developing and executing a sustainable backlink and authority-building strategy Analyzing competitors and identifying realistic opportunities to outperform them Tracking rankings, impressions, clicks, organic traffic, conversions, and leads Using Google Search Console, GA4, and professional SEO tools to identify opportunities and measure performance Providing clear reporting focused on business outcomes rather than vanity metrics What We’re Looking For We’re looking for someone with proven experience growing organic traffic and generating measurable results for real businesses. Experience with tools such as Ahrefs, Semrush, Google Search Console, GA4, Screaming Frog, Surfer SEO, or similar platforms is strongly preferred. Most importantly, you should understand that successful SEO is not just about generating more traffic. Traffic → Qualified Traffic → Leads → Revenue We care about the entire path. AI & Content We’re comfortable with AI being used as part of a modern SEO workflow. In fact, we encourage using it where it improves research, analysis, efficiency, and execution. However, we are not interested in mass-producing low-quality AI content simply to increase publishing volume. You should know how to use AI effectively for research, keyword analysis, content briefs, optimization, and content production while maintaining content that is useful, credible, relevant, and genuinely valuable to the reader.