SEO Specialist for Ecommerce | Off Page SEO & SEO Audit

We are looking for an experienced SEO Specialist to improve the organic visibility of our growing Shopify ecommerce store in the home and lifestyle niche. Our website has approximately 1,200 products and serves customers across the US and Canada. Organic traffic has recently plateaued, several important collection pages are underperforming, and we need a clear strategy covering technical issues, content opportunities, and authority building. The initial scope includes: SEO Audit - Review crawling, indexing, canonicals, redirects, robots.txt, and XML sitemaps - Identify duplicate content and issues caused by product filters and faceted navigation - Audit collection, product, and blog page structure - Review internal linking, keyword cannibalization, schema markup, and Core Web Vitals - Analyze our main organic competitors and keyword gaps - Prepare a prioritized list of fixes for our developer and content team Off Page SEO - Audit our existing backlink profile - Identify harmful, irrelevant, or low-quality links - Develop a realistic link-building strategy for the ecommerce niche - Find relevant editorial, resource page, partnership, and digital PR opportunities - Support outreach and track acquired links - No PBNs, automated links, link farms, or other high-risk tactics Expected deliverables: - Complete SEO Audit with supporting data - Prioritized 90-day SEO roadmap - Technical recommendations for our developer - Content and collection-page opportunities - Off Page SEO and backlink acquisition plan - Clear monthly reporting on completed work and results We use Google Search Console, GA4, Shopify, and Ahrefs. Experience with these tools and with medium-sized ecommerce websites is important. When applying, please include: 1. A brief example of a similar ecommerce project 2. Your approach to auditing Shopify websites 3. How you evaluate backlink quality 4. Your estimated timeline for the initial audit and roadmap We are initially hiring for the audit and strategy phase, with the possibility of ongoing implementation and Off Page SEO work if the collaboration goes well.