SEO Specialist for Vacation Rental Website

We are seeking an experienced WordPress SEO specialist to improve rankings, organic traffic, and direct bookings for our vacation rental website: Our goal is to reduce reliance on Airbnb and VRBO by increasing direct bookings through Google and AI search platforms. Scope of Work Technical SEO Complete SEO audit Fix technical SEO issues Optimize site structure and internal linking Improve page speed and Core Web Vitals Ensure proper indexing in Google Search Console Optimize XML sitemap and robots.txt Implement schema markup for vacation rentals On-Page SEO Optimize titles, meta descriptions, and headings Optimize existing property pages Improve image SEO and alt tags Create keyword strategy for Palm Beach County vacation rental searches Local SEO Create location landing pages including: Palm Beach Gardens North Palm Beach Jupiter Singer Island West Palm Beach Content Strategy Create content plan for area guides and travel-related articles Recommend content topics that drive booking traffic AI Search Optimization Optimize content to appear in ChatGPT, Google AI Overviews, Gemini, and other AI-powered search results Requirements Strong WordPress SEO experience Experience with vacation rentals, hotels, travel, or hospitality websites Experience with: Rank Math or Yoast Google Search Console Google Analytics Schema Markup Local SEO Please Include Examples of WordPress sites you have ranked. Examples of vacation rental, hotel, or hospitality websites you have worked on. Specific SEO results achieved. Your proposed strategy Whether you will personally perform the work or outsource it. Deliverables We are looking for someone who can both: Create the SEO strategy Implement the changes directly in WordPress Budget: Open to proposals based on experience and proven results. Bonus: Experience generating direct bookings for vacation rental companies managing multiple properties. I would also add one screening question: "Please record a 3-5 minute Loom video reviewing PalmBeachAirbnb.com and identifying the top 3 SEO opportunities you see." That single requirement will eliminate 90% of low-quality applicants.