SEO Specialist

We’re a private-pay, non-medical home care agency, and we need an SEO expert who can actually move the needle: more calls, more inquiries, more booked clients. Not just better rankings on paper. We’ve already got real visibility on terms like “respite care Houston,” “dementia care,” “senior care services,” and “post-hospital care”; the foundation is there. What we need now is someone who can take that and turn it into a consistent stream of inbound leads, while keeping the site clean, fast, and fully indexed. What you’ll be doing: • Sharpening our content and rankings around private-pay home care, dementia/Alzheimer’s care, and respite care for Houston-area families actively searching for help • Optimizing our Google Business Profile to turn views into calls and bookings • Fixing technical issues holding us back unindexed pages, broken links, slow load times • Keep the site secure and monitored, full stop • Report in plain language what’s working, what’s not, and what’s next You’re the right fit if you: • Have a real track record getting local service businesses found AND converting that into leads, not just rankings • Are sharp on technical SEO, GBP, and local search, and can explain it without the jargon • Move fast, communicate without being chased, and bring ideas instead of waiting for direction • Treat every client site like your own business depends on it •The ability to be proactive and an expert on SEO and constantly do competitive research not just in the beginning If you’re confident you can take a home care agency with real but underused visibility and turn it into a steady flow of qualified leads, let's talk.