SEO Specialist

On-Page SEO & Content Optimisation Audit and optimise existing university, country, and course pages for target keywords Update and refresh underperforming blog articles to recover lost rankings Conduct keyword research to identify content gaps and new ranking opportunities Optimise meta titles, meta descriptions, headings, and internal linking structure Ensure content is aligned with Google E-E-A-T guidelines Implement structured data (schema markup) for university pages, FAQs, reviews, and blog posts Track keyword positions and produce monthly ranking reports Technical SEO Conduct regular technical audits using Ahrefs, Google Search Console, and Screaming Frog Identify and resolve Core Web Vitals issues (LCP, CLS, FID) with the IT team Monitor and fix crawl errors, broken links, redirect chains, and indexation issues Manage canonical tags, hreflang implementation, and XML sitemaps Improve site speed and mobile performance Manage disavow files and conduct regular backlink audits Optimise for AI-generated search results and generative engine optimisation (GEO) Off-Page SEO & Link Building Execute an ongoing link-building strategy, including guest posts, digital PR, and partner university outreach Identify and recover unlinked brand mentions Contribute to relevant Wikipedia articles and authoritative third-party platforms Develop and maintain relationships with relevant websites for organic backlink acquisition Monitor competitor backlink profiles and identify new opportunities Requirements Minimum 2 years of proven SEO experience, ideally in the education or medical sector Strong knowledge of Google Search Console, Ahrefs, SEMrush or similar tools Hands-on experience with technical SEO and Core Web Vitals optimisation Solid understanding of on-page SEO best practices and content strategy Experience with WordPress CMS Familiarity with schema markup and structured data Strong analytical skills with the ability to interpret data and translate it into actionable steps Excellent written English Bonus: experience with AI/GEO optimisation or knowledge of the medical education sector