SEO + WordPress Updates for B2B Manufacturing Website

We are seeking a US-based SEO operator with strong experience in B2B industrial/manufacturing SEO to work directly on our WordPress website, crownpaperconverting.com, and help drive measurable growth in qualified inbound leads. This is an ongoing role for someone who is both strategic and highly hands-on. We are not looking for a consultant who only provides audits, recommendations, or high-level roadmaps. We want someone who can identify opportunities and then personally execute the work. Our goal is to increase qualified RFQs, quote requests, and sample requests from technical buyers, engineers, and procurement teams. We need someone who understands how SEO works in a niche manufacturing environment and can make meaningful progress through consistent execution. What this role will involve Audit and improve existing page SEO Update titles, meta descriptions, headers, internal links, and on-page copy Build and publish new pages in WordPress for products, capabilities, applications, industries, and SEO opportunities Conduct keyword research for commercial and technical search terms Improve site structure and internal linking Identify content gaps and help create pages that target relevant buyer intent Review technical SEO issues and either fix them directly or clearly identify what requires developer support Use Google Search Console and GA4 to identify issues and opportunities Optimize key conversion-oriented pages for better lead generation Support SEO visibility on relevant industrial directories and profiles such as Thomasnet, where appropriate Help create repeatable SEO processes that can later extend to other manufacturing websites in our portfolio What we need from the right person Strong hands-on SEO experience for B2B industrial/manufacturing companies Ability to personally implement changes in WordPress Comfort working inside an existing website and improving it continuously over time Clear understanding of search intent in lower-volume, high-value B2B markets Ability to prioritize work that can improve qualified lead generation, not just traffic Confidence making recommendations, but willingness to actually execute the work Strong communication and reliability This job is NOT for Strategy-only SEO consultants Applicants who mainly deliver audits without implementation Agencies that delegate the work to junior staff SEOs focused mainly on local service businesses, affiliate sites, or SaaS Applicants who rely on bulk backlinks, spam outreach, or low-quality link tactics Anyone without relevant B2B industrial/manufacturing examples What success looks like Consistent monthly execution, not just reporting Better optimization of current product/service pages New SEO-focused pages published regularly Stronger internal linking and site structure Improvement in qualified organic leads over time Practical problem-solving and follow-through To be considered, your proposal must include A brief example of a B2B industrial/manufacturing SEO project where you personally executed the work What you directly handled yourself in that project Whether you personally make WordPress updates and publish pages Your preferred pricing structure (hourly or monthly retainer) Your answer to this question: What are the first 3 execution priorities you would look at on a niche manufacturing website like crownpaperconverting.com? The word “operator” in the first line of your proposal Proposals that do not address these items will not be considered. This is a long-term opportunity for the right person. If you are a hands-on SEO professional who likes building, improving, and executing—not just advising—we’d like to hear from you.