SEO and Digital Marketing Expert for Jewelry Business

We are a growing luxury jewelry brand specializing in timeless, handcrafted gemstone jewelry. We are looking for an experienced Digital Marketing Specialist to help scale our online presence, increase sales, and build a loyal community around our brand. We're looking for someone who understands luxury branding, consumer psychology, and performance marketing—not someone who simply posts on social media. Responsibilities: - Develop and execute a comprehensive digital marketing strategy - Plan, launch, and optimize Meta (Facebook & Instagram) advertising campaigns - Manage Google Ads and retargeting campaigns - Create email marketing campaigns and automated flows using Klaviyo (or similar platform) - Analyze campaign performance and provide weekly/monthly reports with actionable recommendations - Improve website conversion rates and customer journey - Work on customer acquisition, retention, and increasing lifetime value - Stay up to date on current digital marketing trends and recommend new growth opportunities Requirements - 3+ years of experience in digital marketing for an e-commerce brand - Experience managing advertising budgets of $5,000+/month - Strong understanding of Meta Ads Manager - Experience with Google Ads - Experience with Shopify - Experience with Klaviyo or other email marketing platforms - Strong analytical skills with the ability to interpret data and optimize campaigns - Excellent English communication skills - Ability to work independently and proactively suggest ideas Bonus Qualifications: - Experience working with luxury, jewelry, fashion, beauty, or lifestyle brands - Experience managing influencer marketing campaigns - Familiarity with Pinterest marketing - Experience with SEO and blog strategy - Knowledge of AI marketing tools and automation We're looking for someone who is: * Strategic and data-driven * Creative and understands luxury aesthetics * Organized and reliable * Proactive in bringing new ideas * Focused on long-term brand growth rather than short-term wins