SEO and GEO Content Marketing Writer

The Contractor shall produce long-form, polished, data-informed SEO and GEO content for Valant's full-funnel content marketing program. Content will target behavioral health practice owners, clinicians, practice managers, billers, and operations leads across awareness, consideration, and decision stages. Core deliverables per article: • Finished article body copy, 1,500 to 2,000 words on average, written to the brief provided by Valant's Content Marketing Manager or direct project equivalent • Suggested meta title and meta description • Suggested or confirmed header structure (H1, H2, H3 as appropriate) • Inline source citations or an end-of-document reference list wherever data, statistics, or clinical claims are made Content requirements and standards: • All articles must be written in alignment with Valant's brand voice guidelines: collaborative, insightful, and results-focused. The reader is positioned as the capable expert. Valant is positioned as a supporting tool and partner. • All articles must reflect current SEO best practices including keyword intent alignment, semantic depth, entity coverage, and logical header architecture. • All articles must be written with GEO performance in mind: clear factual statements, structured answers to specific questions, well-defined entity relationships, and authoritative sourcing designed to support citation and summarization by AI-powered search tools. • All articles must be written in second person, active voice, with clean sentence structure and no filler content. • First drafts must be publish-ready or near publish-ready. Submissions requiring significant structural revision or brand correction will not be considered complete drafts. Revision terms: • Valant will provide one round of consolidated feedback per article for a total of two rounds of writing/drafting per article for the contractor. • Contractor will incorporate revisions and resubmit within five business days of receiving feedback. Turnaround: • Standard turnaround is three to five business days from brief delivery unless otherwise agreed in writing prior to assignment. • Contractor must notify Valant's Content Marketing Manager in advance of any deadline that cannot be met. Out of scope: • Image sourcing, design, or visual asset creation • Social media copy or adaptation of articles for other formats • Technical SEO audits or site-level optimization in CMS • Keyword research (briefs will include target keyword and intent direction; strategic input is welcome but not required) • Content strategy or editorial calendar planning Collaboration model: • Async-first engagement managed through Upwork • Contractor receives written briefs from Valant's Content Marketing Manager per assignment • Questions and clarifications should be submitted before drafting begins, not after a draft is delivered • All final deliverables submitted via Upwork or a Company-designated shared drive as directed Tools and access: • Valant brand voice and style guide: provided before first assignment • SEO and GEO documentation: provided before first assignment • Brief template: provided per assignment • No access to internal systems, CRM, or proprietary data is required or granted for this role Documentation requirements: • All deliverables must be submitted in a clean Google Doc or Word-compatible format unless otherwise specified • Source citations must be formatted consistently and link to primary or credible secondary sources • Contractor shall not use AI-generated content as a substitute for original research, reporting, or writing without prior explicit and written approval from Valant The Contractor shall adhere to all provided brand guidelines, incorporate reasonable revisions as requested (usually two rounds except for edge cases), and deliver all work by mutually agreed deadlines. All content created under this agreement shall be the sole and exclusive property of Valant and any applicable DBAs or holding companies. Note that $250 is our target amount per article, not the complete scope or amount for all work we expect to assign or for a contractor to deliver.