SEO audit

Please know that our contact reference is to be contacted only on upwork. We do not respond to messages outside of this platform. Overview I operate wc-marker.com, a Canadian specialty paintball retailer running on WooCommerce. We carry owned inventory plus a drop-ship catalogue of approximately 3,900+ SKUs, and recently added 84 new SKUs as the exclusive Canadian distributor for a major US paintball brand. This is a one-time, fixed-scope SEO audit. I am not looking for ongoing work or a retainer — just a thorough, professional deliverable I can act on. Please review wc-marker.com before submitting your proposal. Generic proposals that do not reference the site will not be considered. What I need A comprehensive written audit report covering all of the following: • Technical SEO — site speed, crawlability, indexation issues, broken links, redirect chains, duplicate content, canonical tags • Site architecture — URL structure, category and subcategory hierarchy, internal linking, pagination • On-page optimization — product and category page title tags, meta descriptions, heading structure, image alt text, schema markup • Keyword opportunity assessment — realistic target keywords for my catalogue and market, current ranking positions for key terms • Competitive gap analysis — who is outranking me for priority terms and what they are doing differently • Priority-ranked action list — a clear, ordered list of what to fix first and why, with enough detail that my in-house team can execute without coming back to you A raw crawl export with no interpretation does not meet this scope. The report is the deliverable — it needs to be well-written, clearly organized, and immediately actionable. What I am not looking for • Proposals for ongoing SEO management or monthly retainers • Content writing, blogging, or social media strategy • Paid search or Google Ads work • Local SEO — this is a national e-commerce operation • Unformatted data dumps or templated reports with minimal site-specific analysis Ideal candidate • Proven WooCommerce or e-commerce SEO audit experience — include relevant examples or case studies in your proposal • Can demonstrate before/after results from previous audit work • Strong written English — clarity of the report matters as much as the analysis • Familiarity with specialty or enthusiast retail markets is a genuine advantage — paintball is a small, knowledgeable community and generic retail SEO assumptions do not always apply Terms • Fixed price — include your quote in your proposal • Structured as a single milestone on Upwork • Milestone funds will be held in escrow and released upon delivery of a complete report that addresses all scope items listed above • If the delivered report does not cover the defined scope, the milestone will not be released until it does • Expected turnaround: 7–10 business days from project start date • By submitting a proposal you confirm you have reviewed wc-marker.com