SEO for existing website

We are looking for an experienced SEO Specialist to optimize and improve the organic visibility of our existing website. The website is already operational, and we are looking for someone who can conduct a comprehensive SEO audit, identify opportunities, and implement a practical strategy to improve Google rankings, organic traffic, and qualified leads. Responsibilities Conduct a complete technical SEO audit of the existing website. Review website structure, URLs, metadata, headings, internal linking, and content. Perform keyword research and identify high-value, relevant search terms. Optimize existing website pages for target keywords and search intent. Identify content gaps and recommend new pages/blog topics. Improve on-page SEO including titles, meta descriptions, H1/H2 tags, image alt text, and internal links. Review and improve website technical performance, including page speed, mobile usability, indexing, and crawlability. Analyze Google Search Console and Google Analytics data. Identify opportunities to improve local SEO, if applicable. Develop a backlink and authority-building strategy using ethical, white-hat methods. Monitor competitors and identify SEO opportunities. Track keyword rankings, organic traffic, conversions, and other KPIs. Provide regular reports showing progress and recommendations. Stay updated with Google algorithm changes and current SEO best practices. Requirements Strong knowledge of technical, on-page, off-page, and local SEO. Experience with Google Search Console and Google Analytics. Experience with SEO tools such as Ahrefs, SEMrush, Moz, Screaming Frog, or similar. Strong keyword research and competitor-analysis skills. Good understanding of WordPress/CMS platforms. Excellent written and analytical skills. Ability to provide clear, actionable recommendations rather than simply generating reports.