SEO AI search optimization

SEO + AI Search Specialist (Google Rankings + ChatGPT/Perplexity Visibility) The Opportunity Search is splitting in two. Half your future visitors will find you through Google. The other half will ask ChatGPT, Perplexity, or Google's AI Overviews *"what's the best rehab that allows..."* — and get an answer with three sources cited. We need one person who can win both. We operate a portfolio of addiction treatment and behavioral health web properties, including a directory platform built on a modern stack (Next.js / Vercel / Supabase). Organic discovery is our primary growth channel, and we want to be early and aggressive on AI search visibility while competitors are still only thinking about Google. What You'll Own Traditional SEO (~60%) - Keyword strategy, on-page optimization, and content direction for YMYL health topics - Technical SEO on Next.js: rendering strategy, canonicals, Core Web Vitals, internal linking, crawlability - Structured data implementation and expansion (schema.org: MedicalClinic, FAQPage, MedicalOrganization) - Programmatic SEO for state/city directory pages — scaled templates that don't read as thin content - Migration support: an active WordPress → Next.js rebuild with URL preservation and redirect mapping - Competitive gap analysis against established treatment directories AI Search / GEO (~40%) - Get our properties **cited as sources** in ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews for treatment-related queries - Structure content for answer extraction: direct-answer formatting, question-based headings, definitive claims with data, citable statistics - Entity and brand optimization: consistent entity signals, Wikipedia/Wikidata-adjacent presence, third-party mentions AI models learn from - Implement and maintain llms.txt and monitor AI crawler access (GPTBot, ClaudeBot, PerplexityBot) — deciding what to allow and how to structure it - Track AI visibility: monitor which queries surface us in AI answers, benchmark against competitors, and build a repeatable measurement process (this field has no Search Console — you'll help invent our instrumentation) - Stay current: this discipline changes monthly, and we expect you to bring us the changes before we read about them You're a Fit If You - Have 3+ years of SEO results in competitive or YMYL niches (health, legal, finance) — with at least one win you can walk us through in detail - Have *actually done* AI search optimization — you can show a page or brand you got cited in AI answers, or a documented experiment, not just articles you've read about GEO - Are technical enough to work directly with a Next.js codebase conversation: you don't write the code, but you can spec exactly what the code should do - Understand E-E-A-T and what it takes for health content to survive core updates - Are comfortable in a scrappy, founder-led environment: no committees, fast decisions, your recommendations ship **Nice to have:** behavioral health or healthcare marketing background, familiarity with treatment-marketing compliance (LegitScript, patient-brokering laws), experience with AI content workflows, basic SQL/Supabase.