SFMC Marketing Operations Analyst (Contract – Maternity Leave Coverage)

We are seeking an experienced Marketing Operations Analyst to join our team on a full-time contract basis to provide maternity leave coverage. This individual will serve as an integral member of the Marketing Operations team, partnering closely with Marketing to plan, build, execute, and optimize digital marketing campaigns using Salesforce Marketing Cloud. The ideal candidate is highly organized, technically proficient in Salesforce Marketing Cloud, and enjoys collaborating with stakeholders to deliver high-quality marketing initiatives in a fast-paced environment. ## Key Responsibilities * Partner proactively with Marketing to plan and execute email marketing campaigns and customer journeys. * Build, test, and deploy marketing emails using Salesforce Marketing Cloud. * Develop and maintain CloudPages and landing pages using AMPscript and HTML/CSS. * Design, build, and maintain automated customer journeys in Journey Builder. * Create and maintain Automation Studio processes to support campaign execution and data management. * Write SQL queries to segment audiences, populate Data Extensions, and support campaign automation. * Develop and troubleshoot AMPscript for personalization, dynamic content, forms, and landing pages. * Monitor campaign execution, troubleshoot issues, and ensure timely delivery of marketing initiatives. * Build and maintain marketing performance reports and dashboards. * Ensure data accuracy and quality across marketing campaigns and automations. * Document processes and recommend improvements to increase efficiency and scalability. ## Qualifications * 2+ years of hands-on experience with Salesforce Marketing Cloud. * Strong experience with: * Email Studio * Journey Builder * CloudPages * Automation Studio * SQL * AMPscript * Experience developing responsive marketing emails and landing pages using HTML/CSS. * Familiarity with Salesforce CRM and Marketing Cloud Connect. * Strong analytical, troubleshooting, and problem-solving skills. * Excellent communication and organizational skills with the ability to manage multiple priorities. ### Preferred Qualifications * Experience with Server-Side JavaScript (SSJS). * Experience with Salesforce Marketing Cloud REST and SOAP APIs. * Experience supporting integrated Salesforce and Marketing Cloud environments. * Understanding of email deliverability, marketing best practices, and campaign analytics. ## What We're Looking For * A proactive, collaborative team member who enjoys partnering with Marketing to bring campaigns from concept to execution. * Someone who takes ownership of their work and can manage multiple projects with minimal direction. * A strong communicator who works effectively with both technical and non-technical stakeholders. * An individual who is detail-oriented, organized, and committed to delivering high-quality work. ## Position Details * Full-time contract position (40 hours per week). * This role is expected to participate as a member of the Marketing Operations team, including regular team meetings, planning sessions, and cross-functional collaboration. * The successful candidate will work proactively with Marketing and internal stakeholders to prioritize work, manage deadlines, and ensure successful campaign delivery throughout the duration of the maternity leave coverage.