SNF Family Sales Advisor

# Experienced SNF Admissions & Family Liaison Professional (Sales Required) ## Overview We are seeking an experienced Skilled Nursing Facility (SNF) professional with a proven sales background to join our growing team. This is not a traditional call center role. We are looking for someone who understands the nursing home environment, has experience working directly with residents and families, and knows how to build trust, uncover needs, and guide conversations toward action. The ideal candidate has worked in admissions, community relations, business development, family liaison, resident relations, social services, or similar front-facing positions within a nursing home, rehabilitation center, or long-term care setting. Your primary responsibility will be to educate families about available Medicaid and long-term care planning resources and schedule qualified appointments with our team. ## Responsibilities * Contact residents and family members regarding available services and resources. * Educate families on Medicaid and long-term care planning options. * Build trust and establish strong relationships with prospective clients. * Conduct consultative conversations to identify potential needs. * Schedule qualified appointments for our team. * Follow up consistently with prospects and referral sources. * Handle objections and guide conversations toward next steps. * Maintain detailed notes and activity within our CRM. * Collaborate with internal teams to ensure a seamless client experience. ## Required Experience * Skilled Nursing Facility (SNF), rehabilitation, long-term care, assisted living, or post-acute care experience. * Direct experience working with residents and families. * Sales, admissions, business development, outreach, census development, or appointment-setting experience. * Proven ability to influence decisions and move conversations toward action. * Strong phone and communication skills. ## Ideal Backgrounds * Admissions Director * Admissions Coordinator * Community Relations Director * Business Development Representative * Family Liaison * Social Services Director * Resident Relations Representative * Medicaid Coordinator * Business Office Manager ## Qualifications * Sales experience is required. * Healthcare or long-term care experience is required. * Comfortable discussing healthcare, financial, and long-term care topics with families. * Strong relationship-building and consultative selling skills. * Organized, self-motivated, and results-oriented. * Ability to manage follow-up activities and maintain a pipeline.