SaaS Launch Strategist — Consumer AI Doc Tool, Multi-Channel Coordination

Keppt — SaaS Launch Strategist Engagement type: Fixed-price, milestone-based Timeline: ~4 weeks kickoff through post-launch analysis Client: Fixonal PTE. LTD. (Singapore) — indie consumer SaaS studio THE PRODUCT Keppt is a cross-platform AI-powered document catalogue for a person's life paperwork — IDs, contracts, policies, medical records, warranties, tax forms, certificates, receipts. AI extracts fields automatically, files documents into Libraries/Collections, surfaces what's relevant today (renewals, expiries), and answers plain-language questions with source citations. Live at: keppt.me Platforms at launch: iPhone, iPad, Android, macOS, Web (Flutter monorepo) Business model: Freemium subscription. Free (10 docs); Basic $4.99/mo or $49.99/yr; Unlimited $12.99/mo or $129.99/yr; Unlimited Family $19.99/mo Brand voice: Calm, plain-English, British spelling, product-first. Trustworthy, permanent, quietly competent. Differentiators: Cross-platform (rare in category), user-chosen data residency (US/EU/APAC), explicit no-training commitment on user documents, real AI extraction (not just OCR), Ask-with-source-citations, live web app you can try instantly. Competitors: Evernote, Notion, Apple Files/Notes, Rewind, Shoeboxed, Expensify, 1Password. Constraint: Deeply anti-tracking brand. No paid pixels, no analytics SDKs, no engagement dark patterns. WHAT WE'RE HIRING FOR An experienced launch strategist to coordinate a multi-channel launch for Keppt. This is not a Product Hunt-only role — PH may or may not be part of your recommended launch plan; that's your call after auditing the product and positioning. Scope: - Launch calendar design and channel sequencing - Execution coordination across whichever surfaces make sense: Product Hunt, tech press, indie hacker communities, X/Twitter, LinkedIn, newsletters/creator outreach, waitlist activation, ASO, community activation - Post-launch analysis and follow-on plan SUCCESS METRIC — SIGNUPS We measure launch success by net new signups in the first 14 days post-launch. Your strategy should optimize for signup volume with a plausible retention story, not vanity metrics like impressions or upvote rank. If you cannot articulate a signup-lift hypothesis for the channels you recommend, this is not the role for you. MARKETING ASSETS You define what marketing materials are needed and provide creative briefs for each. Actual asset production (design, video, copywriting) is a separate engagement — you'll coordinate with the producer we hire but not produce assets yourself. If you also produce assets in-house at a good standard, tell us in your proposal and we'll consider bundling. NOT HIRING FOR Generic growth hacking, follower-building, "viral" tactics, buying upvotes, engagement pods, or anything that violates any platform's guidelines. DELIVERABLES (MILESTONES) Milestone 1 — Strategy + calendar - Written launch strategy identifying the 3–5 channels that matter most for Keppt with reasoning - Recommended sequencing and integrated calendar (from 4 weeks pre-launch through 2 weeks post) - Materials brief for each channel (what assets you need us to produce) - Realistic signup projection with underlying assumptions - Go/no-go criteria for launch readiness Milestone 2 — Execution - Live coordination across chosen channels during launch week - Day-of orchestration: press outreach, community activation, PH launch (if included), newsletter drops - Daily signup tracking during launch week Milestone 3 — Post-launch analysis - Written post-mortem - Channel-by-channel signup attribution - Follow-on recommendations for weeks 3–8 BUDGET AND EXPECTATIONS Budget is flexible for the right person. Propose your fixed price with clear milestone breakdown. The listed $3,000 is a starting anchor, not a ceiling. Anything above $3,000 needs a clear justification tied to expected signup lift. We'd rather pay $5,000 for someone who realistically delivers 5,000 signups than $2,000 for someone who delivers 500. Both extremes are red flags: under $1,500 usually signals inexperience; blanket bids at whatever ceiling we quote signal you didn't cost it out. Show us your math. WHAT WE NEED FROM YOU IN YOUR PROPOSAL 1. Portfolio — 3+ specific SaaS launches you personally worked on. Product, launch date, primary channels, one measurable outcome per launch (signups, downloads, ARR lift). We will verify. 2. Channel ranking — Rank these launch channels by projected impact for Keppt with a one-line reason for your top 2: Product Hunt, tech press, indie hacker/HN, X/Twitter, LinkedIn, newsletters/creators, community activation, ASO. 3. Personal strengths — Which of these are you personally strong at (check all): PH launch coordination, tech press pitching, newsletter/creator outreach, waitlist campaign design, launch-day community management, ASO/App Store optimization. 4. Signup projection — Realistic signup lift estimate for a well-executed Keppt launch (privacy-first AI doc SaaS, cross-platform, pre-launch waitlist size still building). State your leading assumptions. 5. Asset production model — Do you produce marketing assets in-house (design, copy, video) or exclusively brief external producers? Tell us your model. 6. One thing to change about keppt.me before launch — real feedback that references a specific element on the page. 7. When you'd decline — If you assessed after Milestone 1 that the product/positioning couldn't hit reasonable signup numbers, what's your honest conversation with a client? 8. Bid + milestone breakdown — Fixed-price total and how you'd split it across the three milestones, with justification for anything above $3,000. HIRING APPROACH Fixed-price, milestone-based, funded through Upwork escrow. Payments released on milestone completion. We reserve the right to pause or terminate after Milestone 1 if the strategy audit reveals a fit issue. Weekly async check-ins, one 30-min sync per milestone. Proposals missing portfolio, channel ranking, signup projection, or the "when you'd decline" answer are auto-declined.