SaaS Performance Creative Strategist & Video Creator — Meta Ads + Product Walkthroughs

We’re looking for someone who can take ownership of the ongoing creative output for AnimalBooking.com, a SaaS platform built for animal businesses. This is not just a graphic design role, and it’s not just a video editing role. We want someone who can continuously look at what’s working, identify new angles to test, study competitors, create new ad concepts, improve existing winners, and produce both static and video creative at volume. You’ll also help us create polished product walkthroughs, how-to videos and feature demonstrations using the AnimalBooking platform. AnimalBooking helps businesses such as dog groomers, boarding facilities, trainers, pet sitters, dog walkers and equine businesses manage bookings, payments, reminders, services, customers and their website from one platform. What you’ll be responsible for * Review our current Meta ads and identify which hooks, concepts, features and messages are performing best. * Continuously create new iterations of winning ads. * Test different hooks, pain points, offers, CTAs, features and positioning. * Research competitor SaaS advertising and identify concepts we can adapt for AnimalBooking. * Use sources such as Meta Ad Library and competitor websites for creative inspiration. * Recreate strong advertising concepts in our own style, brand and messaging rather than simply copying them. * Produce static ads, carousels, short-form video ads, motion graphics and product-led creative. * Create screen-recording ads and product demonstration videos. * Produce UGC-style or direct-response SaaS video concepts where appropriate. * Turn one successful creative into multiple new variations. * Test different first 1–3 second hooks for video. * Create ads for different niches such as grooming, boarding, training, pet sitting and equine businesses. * Review performance data such as CTR, CPC, conversions and trial starts to decide what should be created next. * Proactively bring new ideas instead of waiting for us to provide every brief. Product walkthroughs and how-to videos A major part of this role will also be creating clear, professional videos showing people how to use AnimalBooking. You should be able to: * Record clean walkthroughs of the platform. * Create step-by-step how-to videos. * Turn raw screen recordings into polished videos. * Add zooms, highlights, cursor emphasis, text overlays and callouts. * Add voiceover or AI voiceover where appropriate. * Write or improve the script for the walkthrough. * Remove unnecessary pauses and make videos concise and easy to follow. * Create short feature demonstrations for ads. * Create longer onboarding/tutorial videos when required. * Repurpose longer walkthroughs into short Meta ads, Reels or feature clips. * Make software look polished and easy to use. Examples might include: * How to create your first service. * How to launch your booking website. * How to connect Stripe or Square. * How to customise your booking page. * How customers book online. * How to manage bookings. * How to import existing customers. * How to set up availability. * A 20-second ad showing how quickly a provider can launch a website. The type of advertising we want to test We don’t want to run the same generic SaaS message repeatedly. We want to continuously test different reasons someone might choose AnimalBooking, including: * Launch a professional booking website in minutes. * No-code website creation. * Online bookings and payments. * Automated reminders. * Stop managing bookings through messages and spreadsheets. * Replace multiple pieces of software with one platform. * Software specifically built for animal businesses. * Get your business online without paying a web designer. * Switching from another booking platform. * Free-trial messaging. * Individual feature campaigns. * Industry-specific campaigns. * Time-saving angles. * Professionalism and credibility. * Revenue and booking-conversion angles. If one angle performs well, we want you to dig deeper into it rather than immediately abandoning it. For example, if our website-builder ads perform well, you might create additional concepts around: * Build your website in minutes. * No coding required. * Website + bookings in one platform. * Stop paying separately for website software. * Use your own domain. * Launch your business online tonight. * Show a before-and-after transformation. * Show the website being built on screen. Who we’re looking for You should ideally have experience with SaaS or software advertising. We care much more about your ability to market software than whether you have worked in the animal industry before. You should understand direct-response advertising and be comfortable asking: “What should we test next?” rather than simply: “What graphic would you like me to make?” You should also be comfortable working independently, researching ideas and turning relatively simple direction into finished creative. Skills we value * Meta/Facebook/Instagram ad creative * SaaS advertising * Direct-response marketing * Short-form video editing * Product demo videos * Screen recording * Motion graphics * Static ad design * Creative strategy * Competitor research * Copywriting/hooks * Creative iteration * CapCut, Premiere Pro, After Effects, Descript, Screen Studio, Canva, Figma or similar tools * AI-assisted video and creative tools where they genuinely improve output You do not need to use all of the tools above. The quality of your thinking and output matters more than the software you use. This is NOT the right role if * Your portfolio is mainly logos and branding. * You mainly create organic social posts. * You need a highly detailed brief for every individual ad. * You only edit videos provided to you and don’t contribute ideas. * You don’t understand performance marketing. * You produce one polished creative and consider the job finished. * You aren’t interested in looking at results and iterating. Expected workflow We want this to become an ongoing creative loop: Research → create → launch → review results → identify winners → iterate → test new angles → repeat. We expect a consistent flow of fresh creative each week rather than occasional large projects. The exact volume will depend on the complexity of each creative, but speed and iteration are important to us. When applying Please include: 1. Examples of SaaS or software ads you have personally created. 2. Examples of short-form video ads. 3. Examples of product walkthroughs, tutorials or software demo videos. 4. An example where you took an existing ad and created new iterations from it. 5. Any experience reviewing ad performance and deciding what creative to make next. 6. Your experience researching competitor ads. 7. The tools you normally use for screen recording and video editing. 8. Roughly how many static and video creatives you could realistically produce per week. 9. Your hourly rate. 10. A short explanation of how you would approach your first two weeks working on AnimalBooking. Please do not send a generic application. We will prioritise people who clearly understand SaaS performance creative and can demonstrate strong work. Engagement This is intended to be an ongoing role, initially around 10–15 hours per week, with the potential to increase based on results and output. We’re looking for someone who can become the person responsible for continuously improving AnimalBooking’s advertising creative rather than completing a one-off project.