SaaS Product Positioning Strategist

Posted 14 hours ago

Worldwide

Summary

We’re an early-stage SaaS startup preparing to launch and are looking for an experienced SaaS product positioning / product strategy consultant. We’ve built our initial product and are developing an additional capability that could significantly expand the vision of the platform. Before going further, we want an experienced outside perspective to make sure we're focused on the right customer, problem, positioning, and product direction. We need help answering: * Is our core value proposition clear and compelling? * Who should our initial ideal customer be? * Is the product too broad, or does the ecosystem make sense? * What should we become known for first? * How should we validate our positioning/product-market fit? * Should the new capability be part of the core product, a separate product line, or eventually stand alone? * What should we focus on at launch versus later? We’re specifically looking for someone with experience in early-stage/pre-PMF SaaS, positioning, product marketing, and go-to-market strategy. This is not a general marketing or branding project. We want someone who can work directly with the founder, review what we've built, challenge our assumptions, and help us make better strategic decisions before scaling.

  • Less than 30 hrs/week
    Hourly
  • 1-3 months
    Duration
  • Expert
    Experience Level
  • $11.00

    -

    $100.00

    Hourly
  • Remote Job
  • Ongoing project
    Project Type
Skills and Expertise
Mandatory skills
Marketing Strategy
SaaS
Nice-to-have skills
Internet Marketing
Activity on this job
  • Proposals:50+
  • Last viewed by client:12 hours ago
  • Interviewing:
    19
  • Invites sent:
    30
  • Unanswered invites:
    13
About the client
Member since Jun 8, 2022
  • United States
    Granada Hills7:14 PM
  • $5.2K total spent
    30 hires, 2 active
  • 200 hours
  • Media & Entertainment
    Mid-sized company (10-99 people)

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