Sales Development Representative

We're looking for a driven, organized, and digitally savvy Sales Development Representative (SDR) to own our top-of-funnel sales engine. This is a critical hire that sits at the intersection of sales development and CRM operations — you'll be responsible for building pipeline across all four of our lines of business while keeping our HubSpot instance clean, efficient, and working hard for the sales team. You'll work closely with our Sales Director, SVP of Sales & Marketing, and Senior Marketing Manager, operating independently with light oversight. This is not a heavily managed role — we need someone who takes initiative, thinks proactively, and can run with a strategy without being hand-held. What You'll Own: - Execute outbound prospecting sequences across all four LOBs: Branded Content, Affiliate Marketing, Performance Marketing, and Publisher Development - Manage and optimize HubSpot — sequences, workflows, contact lists, deal pipelines, and reporting dashboards - Research and build targeted prospect lists by LOB, vertical, and ICP - Qualify inbound and outbound leads before handing off to the Sales Director - Maintain data hygiene across all HubSpot records — lifecycle stages, contact properties, deal stages, and segmentation - Monitor sequence performance (open rates, reply rates, meeting bookings) and recommend optimizations - Support the sales team with personalization, research, and follow-up on active prospects - Coordinate nurture campaigns for dormant contacts and past clients across all LOBs - Report on pipeline activity weekly and contribute to monthly performance reviews What We're Looking For: - 3-5 years of experience in sales development, sales operations, or a combined SDR/RevOps role - Proficient in HubSpot — you should be comfortable building workflows, managing sequences, creating lists, and building dashboards without needing to be trained from scratch - Strong written communication — a significant portion of this role is outbound email outreach and the quality of your writing matters - Experience in digital media, advertising, content, or a related industry strongly preferred Highly organized with the ability to manage multiple LOBs and prospect lists simultaneously - Self-starter who can operate independently and flag blockers proactively - Comfortable working cross-functionally with sales, marketing, and leadership Nice to Have: - Familiarity with tools like Apollo, Clay, or similar prospecting platforms - Background at a media company, publisher, or content-driven brand