Senior Marketing Lead — Fast-Moving, AI-Native, Own the Outcomes

Posted 4 weeks ago

Worldwide

Summary

About the role I'm an AI keynote speaker and author looking for a senior marketing lead who doesn't wait to be told what to do. This role is for someone who sees a gap and closes it, spots an opportunity and runs at it, and brings ideas before being asked. If you need a detailed brief to get started, this isn't the right fit. This is not an assistant role. I don't want to manage the day-to-day — I want to hand you outcomes and have you run with them, juggling multiple projects at once without losing quality or speed. What you'll actually do Identify and test new channels to drive inbound speaking inquiries — you tell me what to try, not the other way around Research topics, trends, and conversations happening in AI, leadership, and B2B to fuel content ideas Write and manage a newsletter — building the content calendar, drafting issues, growing the list Publish and update content in Webflow CMS (blog posts, landing pages, industry pages) Build and maintain marketing assets — templates, one-pagers, decks, lead magnets, campaign materials SEO tasks: update meta descriptions, publish content clusters, track keyword performance in Ahrefs Run multiple projects in parallel and keep every one of them moving without me checking in Bring a weekly point of view: what's working, what's not, what should we try next What I'm looking for This role requires a very specific kind of person. You get results fast. You don't need weeks to ramp up — you can take a rough goal and turn it into real output within days, then keep iterating. You're comfortable with speed and ambiguity. Priorities shift, briefs are incomplete, and you don't wait for perfect information — you make a reasonable call, move, and adjust. You are super organized and genuinely get things done — every task has a status, every deadline is tracked, nothing is vague and nothing slips. You don't just coordinate — you own outcomes. You build the system, run it, and improve it. You can juggle multiple projects and priorities at once without dropping quality — this is not a one-thing-at-a-time role. You are a builder, not just a manager — you can roll up your sleeves and actually create things: campaigns, workflows, content, assets, processes. You don't hand things off and wait; you execute. You are extremely proactive — you don't wait for direction. You see what needs to happen, make a plan, and execute. You finish one thing and are already three steps ahead. You are AI-native — not someone who occasionally uses AI tools, but someone who thinks in them. You use Claude daily, know how to prompt it well, build workflows around it, and get real output fast. Gemini and ChatGPT too. AI is how you move mountains quickly, not a novelty — though it's table stakes at this point, not the differentiator. Beyond that: Senior-level marketing background — agency account management, in-house marketing leadership, or multiple long-term client relationships where you owned the outcome, not just the task list Deep understanding of B2B marketing and thought leadership — you know how authority builds and how it converts Strong research skills — you can dig into a topic and return with something genuinely useful Strong English writing — clear, credible, sounds like a human expert Webflow or similar CMS experience is a plus Basic SEO knowledge required Experience launching a podcast from scratch — fast — is a strong plus Please only apply if you have direct, relevant, senior-level experience in B2B marketing, thought leadership, or supporting a personal brand in a similar space. Generic marketing backgrounds without this focus, or without real ownership experience, will not be considered. Hours and setup 20 hours/week to start, with room to grow. This role requires meaningful overlap with US Pacific Time — that's a hard requirement, not a nice-to-have. Open to candidates based in the US, Canada, or Latin America.

  • More than 30 hrs/week
    Hourly
  • 6+ months
    Duration
  • Expert
    Experience Level
  • $15.00

    -

    $30.00

    Hourly
  • Remote Job
  • Ongoing project
    Project Type

Contract-to-hire opportunity

This lets talent know that this job could become full time.
Learn more
Skills and Expertise
Mandatory skills
Content Marketing
Direct Marketing
Activity on this job
  • Proposals:20 to 50
  • Last viewed by client:2 days ago
  • Interviewing:
    28
  • Invites sent:
    323
  • Unanswered invites:
    195
About the client
Member since Feb 16, 2019
  • United States
    Carlsbad7:55 PM
  • $29K total spent
    52 hires, 4 active
  • 1,227 hours
  • HR & Business Services
    Individual client

Explore similar jobs on Upwork

Marketing Strategy
Affiliate Marketing
Social Media Marketing
Campaign Management
Influencer Marketing
Internet Marketing
Lead Generation
Marketing for booking system appHourly‐ Posted 4 weeks ago
Marketing Strategy
Marketing Analytics
Digital Marketing
Marketing Management
Marketing Consulting
B2B Marketing
Lead Generation
Content Marketing
Email Marketing
Social Media Marketing
Inbound Marketing
Copywriting
Content Strategy
Google Analytics
Marketing

How it works

  • Post a job icon
    Create your free profile
    Highlight your skills and experience, show your portfolio, and set your ideal pay rate.
  • Talent comes to you icon
    Work the way you want
    Apply for jobs, create easy-to-by projects, or access exclusive opportunities that come to you.
  • Payment simplified icon
    Get paid securely
    From contract to payment, we help you work safely and get paid securely.
Want to get started? Create a profile

About Upwork

  • Rating is 4.9 out of 5.
    4.9/5
    (Average rating of clients by professionals)
  • G2 2021
    #1 freelance platform
  • 49,000+
    Signed contract every week
  • $2.3B
    Freelancers earned on Upwork in 2020

Find the best freelance jobs

Growing your career is as easy as creating a free profile and finding work like this that fits your skills.

Trusted by

  • Microsoft Logo
  • Airbnb Logo
  • Bissell Logo
  • GoDaddy Logo