ScoreApp Specialist — Build a Polished Assessment Funnel (Scorecard + Pages)

SCOREAPP ASSESSMENT FUNNEL BUILD — THE LEGENDARY EXIT ASSESSMENT Upwork job description · Fixed-price project Overview We're an exit-planning advisory. We need an experienced ScoreApp specialist with a strong design eye to build a polished, two-page assessment funnel from finished specs. Everything — the questions, scoring, result copy, page layout, and on-page copy — is already written and provided. This is an execution and design-polish project, not a strategy or copywriting job. We care a lot about polish. The finished pages must match the restrained, high-end look of our sales decks (provided). If you build ScoreApp scorecards that look clean and premium — not like default templates — this is a great fit. What we'll provide • Two spec documents: (1) the full build spec — 11 questions, 5 scoring categories, 4 score tiers with exact result copy, scoring/routing logic; (2) the page spec — section-by-section layout and final on-page copy for both the landing page and the results page. • Brand guide (colors, type, logo), plus 2–3 example sales PDFs/decks as the polish reference. • Logo and font files. • The founder video file (for the landing page). • 2–3 approved client testimonial quotes. • The destination URL for the course signup page (the results-page CTA links to it; you don't build that page). • ScoreApp account access (our account — you build inside it; we retain ownership). • ActiveCampaign access or field-mapping details (see scope note). Deliverables 1. Scorecard questions — 11 statements as 1–5 Linear Scale questions with endpoint labels, plus 2 hidden profile fields (revenue band, runway) that don't affect the score. 2. Scoring — 5 categories each returning their own percentage sub-score; results page set to display the lowest-scoring category by name. 3. Score tiers — 4 tiers at the ranges we specify, each with dynamic result-page content (copy provided) so each respondent sees the text matching their band. 4. Lead form — set to appear AFTER the questions, with name/email/consent, submitting straight into results. 5. Landing page (full-length, ~8 sections) — built to a high-polish brand bar per the page spec: hero, stakes, "what this measures" reframe, what-you-get, how-it-works, credibility (with the founder video and testimonials embedded), optional FAQ, and final CTA. Branded to our colors/type/logo. 6. Results page — per the page spec: branded score gauge, dynamic band copy, the five-category breakdown with the lowest named, the "gap" section, and a single primary CTA ("Start the 28-day course") linking to the provided signup page URL. No call button on the page. 7. Two front doors from one scorecard: - A standalone branded landing page on our custom domain, for newsletter traffic. - A Pop-Up embed button for our main website that opens directly on Question 1 (no landing page, no upfront email). 8. Video + testimonials — founder video embedded and testimonial quotes placed per the spec. 9. ActiveCampaign integration — completions push to ActiveCampaign with score, band, category scores, and profile fields mapped to the correct fields. (See scope note.) 10. Testing — full QA in Draft Mode: score extremes and a mid case land in the correct bands with correct copy; both front doors work on desktop and mobile; the ActiveCampaign record populates correctly. 11. Handover — a short Loom or notes walking us through how it's wired so we can maintain it. Design bar The two pages must look premium and on-brand — match the whitespace, restraint, and typography of our sales decks. Not default ScoreApp templates. This is a hard requirement; please only bid if you can point to polished work. Scope notes • ActiveCampaign automation (the follow-up sequence and any conditional call offer) is OUT of scope unless you have ActiveCampaign automation experience — if so, say so and we may expand the project. In-scope is passing clean data into ActiveCampaign and mapping fields. • The course signup page is built by us; you link the results-page CTA to the URL we provide. Must-have experience • Demonstrated ScoreApp builds — please link 1–2 live scorecards you've built. • Polished, brand-matched ScoreApp landing/results pages (share examples). • Categories, category sub-scores, score tiers, and dynamic content in ScoreApp. • Embedding scorecards (pop-up and landing-page) and custom-domain setup. • Integrating ScoreApp with a CRM/email platform (ActiveCampaign preferred). Nice to have • ActiveCampaign automation experience. • Graphic/web design background. Terms • Fixed-price, milestone-based: - Milestone 1 — scorecard questions, categories, scoring, and score tiers built and demonstrated in Draft Mode. - Milestone 2 — landing page and results page designed to the brand bar, both front doors live, video and testimonials placed. - Milestone 3 — ActiveCampaign mapping, full QA, and handover. • You build inside our ScoreApp account; we retain full ownership of the account and all leads. • Target turnaround: 2–3 weeks.