Script Writer Needed for Meta Ads

We’re looking for a skilled script writer to help us create high-performing Meta ad scripts for construction and trade-focused campaigns. The role will involve writing short, punchy video ad scripts designed to grab attention quickly, speak directly to construction workers, tradesmen, contractors, business owners or their consumers, and drive enquiries. We need someone who understands how to write for paid social, not just nice copy, but scripts that are direct, engaging, benefit-led, and built around hooks, pain points, proof, and clear calls to action. What we need: Short-form Meta ad scripts for Facebook and Instagram Strong opening hooks that stop the scroll Clear, natural language that speaks to trades, construction workers, and their clients Different angles for testing, including pain point, proof, offer-led, and problem/solution scripts Scripts that feel real, direct, and not overly corporate Variations for different campaigns, services, and offers Ideal candidate: Experience writing paid social ad scripts Understanding of Meta ads and direct response copywriting Comfortable writing for construction, trades, home improvement, B2B service audiences, and B2C Able to write in a clear, confident, conversational tone Can provide examples of previous ad scripts or campaign copy Bonus if you understand UK trades/construction audiences Deliverables may include: 5–10 ad script concepts per campaign Multiple hook variations Short video scripts for UGC-style ads, founder-led ads, testimonial-style ads, and problem/solution ads Primary text and headline suggestions to go with the scripts