AI Search Optimization Specialist

Job Title: AI Search Optimization (AIO/GEO) Specialist Position Overview We are looking for an AI Search Optimization (AIO/GEO) Specialist to help our platform become a recommended source by AI assistants such as ChatGPT, Claude, Gemini, Perplexity, Copilot, and other large language models. While our SEO team focuses on improving rankings in traditional search engines like Google and Bing, this role is focused on AI Optimization (AIO), also known as Generative Engine Optimization (GEO). The goal is to increase the likelihood that AI assistants recommend our platform, jobs, and services when users ask career- and job-related questions. This is a strategic role that combines technical SEO, structured data, content strategy, AI research, and analytics. Responsibilities AI Visibility Strategy ● Develop and execute an AI Optimization (AIO/GEO) strategy. ● Research how major AI assistants retrieve and recommend information. ● Identify opportunities to improve our visibility across AI-powered search platforms. ● Monitor industry changes in AI search and recommendation systems. AI Content Optimization ● Create content specifically designed to answer questions users commonly ask AI assistants. ● Optimize career guides, company pages, job pages, and blog articles for AI citation and recommendation. ● Improve content clarity, authority, and factual accuracy. ● Build topical authority around employment, careers, recruiting, and hiring. Technical Optimization ● Improve structured data (Schema.org). ● Ensure proper indexing of high-value content. ● Optimize crawlability for AI crawlers. ● Work with developers to implement AI-friendly technical improvements. ● Improve internal linking and semantic relationships between pages. Data & Structured Information ● Expand structured data beyond traditional SEO. ● Improve job metadata. ● Optimize organization, company, FAQ, article, and job schemas. ● Create datasets and machine-readable content that AI systems can understand. AI Citation & Authority Building ● Increase the likelihood of our content being referenced by AI assistants. ● Develop strategies for improving digital authority. ● Identify trusted sources where our platform should be mentioned. ● Coordinate outreach and partnership opportunities that strengthen our online presence. Analytics & Monitoring ● Measure traffic originating from AI assistants. ● Monitor AI referrals and citation frequency. ● Track AI recommendation performance. ● Build dashboards for AI visibility metrics. ● Perform competitor analysis to understand why competing job boards are recommended. Cross-functional Collaboration ● Work closely with: ○ SEO team ○ Engineering team ○ Product team ○ Marketing team ○ Content writers Required Qualifications ● 3+ years of experience in Technical SEO, AI Optimization, or Search Optimization. ● Strong understanding of modern search engines. ● Experience with structured data (Schema.org). ● Knowledge of semantic search and entity optimization. ● Understanding of how large language models retrieve and synthesize information. ● Experience using: ○ Google Search Console ○ Google Analytics ○ Bing Webmaster Tools ○ Ahrefs ○ SEMrush ○ Screaming Frog ● Strong analytical skills. ● Excellent communication skills. ● Ability to work with engineers to implement technical recommendations. Preferred Qualifications ● Experience with Generative Engine Optimization (GEO). ● Experience optimizing websites for ChatGPT, Claude, Gemini, Perplexity, and Copilot. ● Knowledge of vector search, embeddings, and semantic retrieval. ● Familiarity with llms.txt, structured content strategies, and AI crawler behavior. ● Experience with job boards, recruitment platforms, or HR technology. ● Basic understanding of HTML, JavaScript, and APIs. Success Metrics (KPIs) The successful candidate will be evaluated based on measurable improvements in AI visibility, including: ● Increase in referrals from AI assistants. ● Increase in AI-generated citations and recommendations. ● Growth in AI-driven job applications. ● Improvement in AI visibility for high-priority keywords. ● Increase in indexed structured content. ● Improved authority and topical coverage in the careers and employment domain