AI Search Optimization for ChatGPT, Gemini & Perplexity for SaaS product

Project Overview We are looking for an experienced AI SEO / GEO specialist to improve our brand’s visibility across AI-powered search platforms, including ChatGPT, Google Gemini, Perplexity, and other answer engines. The goal is to identify why our brand is not consistently mentioned in AI-generated responses and implement practical improvements that increase our chances of being referenced when users search for relevant products, services, or industry topics. Scope of Work Phase 1: AI Search Visibility Analysis Analyze current brand visibility across ChatGPT, Gemini, Perplexity, and Google AI Overviews. Evaluate how AI platforms understand and reference our company, products, and services. Identify gaps in entity recognition and topical authority. Review competitors that are frequently mentioned in AI-generated responses. Analyze citation sources used by AI systems. Phase 2: GEO & AEO Optimization Build an Entity Map for the brand. Identify missing content and authority signals. Optimize key pages for AI search visibility. Create or improve FAQ sections and answer-focused content. Recommend structured data and schema enhancements. Improve E-E-A-T signals and entity consistency across the web. Phase 3: Validation & Testing Conduct pre- and post-implementation testing using a predefined set of prompts across AI platforms. Measure changes in: Brand mentions Citation frequency Visibility for target queries Accuracy of AI-generated company information Deliverables AI Search Visibility Report Competitor Mention Analysis Entity Map & Authority Gap Analysis GEO/AEO Optimization Recommendations Implementation Roadmap Validation Report with before/after testing results Success Criteria The freelancer should be able to demonstrate measurable improvements using a documented testing framework. Examples of acceptable proof of progress: Increased number of brand mentions for target prompts. Improved visibility across tested AI platforms. More accurate representation of company information in AI responses. Increased number of pages or resources cited by AI systems. Improved entity recognition and topical association. Important: We understand that no freelancer can guarantee specific rankings or mentions within ChatGPT, Gemini, Perplexity, or Google AI Overviews, as these systems are controlled by third-party algorithms. However, the project must include a measurable validation process and clear evidence of improvements resulting from the implemented recommendations. Please include examples of GEO, AI SEO, AEO, or AI Search Visibility projects you have completed and describe how you measured success.