AI Search & Visibility Specialist (GEO + SEO)

— This is NOT a traditional SEO role. Please read carefully before applying. — About the Role Search has fundamentally changed. Buyers no longer just Google — they ask ChatGPT, query Perplexity, and rely on Google AI Overviews to make decisions. At Calimingo Pools, a luxury pool design and construction company based in Southern California, we want to be the brand AI recommends when someone starts dreaming about their backyard. We're hiring an AI Search & Visibility Specialist who lives at the intersection of Generative Engine Optimization (GEO) and traditional search. You understand how large language models retrieve, rank, and cite information — and you know how to get a brand into those answers. Traditional SEO is your foundation, not your ceiling. This is a freelance, remote role with real ownership over how Calimingo is discovered across every search surface — from Google rankings to AI-generated responses. Who This Role Is NOT For - Candidates who only know traditional SEO and have never worked with AI search platforms - Candidates who cannot name the difference between how Google indexes content vs. how an LLM retrieves and cites it - Candidates who have not actively used tools like Perplexity, ChatGPT, or Google AI Overviews as part of their professional work What You'll Do - Own Calimingo's full search visibility strategy — from Google rankings to AI-generated answers - Conduct GEO and SEO audits covering AI discoverability, citation potential, technical health, and content structure - Optimize pages and content for LLM readability — answer-first formats, clear heading hierarchies, passage-level clarity that AI engines can extract and cite - Build topical authority and entity signals so both search engines and AI tools associate Calimingo with luxury pools, pool design, and outdoor living - Implement schema markup (FAQPage, Product, Article, Organization) for rich results and AI citation - Monitor and grow Calimingo's citation presence across ChatGPT, Perplexity, Google AI Overviews, Microsoft Copilot, and Gemini - Pursue earned media placements — directories, review platforms, editorial features — that strengthen both backlinks and AI multi-source authority - Manage technical search fundamentals — crawlability, page speed, Core Web Vitals, internal linking, site architecture - Publish and maintain content directly on the Calimingo website via WordPress - Report monthly on organic rankings, AI citation frequency, and share of voice vs. competitors Must-Have Skills - Hands-on GEO experience — you have actively worked to get brands cited in AI-generated answers, not just read about it - Working knowledge of RAG (Retrieval-Augmented Generation) — you understand why it matters for brand visibility - Fluency with AI platforms — you regularly use ChatGPT, Perplexity, Google AI Overviews, Copilot, and Gemini as professional tools, not just casually - AI visibility tracking — experience with tools like Otterly.ai, Ahrefs Brand Radar, BrightEdge, or similar - Traditional SEO foundation — keyword research, on-page optimization, link building, technical audits Schema markup — FAQPage, Product, Article, Organization - Search tools — Ahrefs, SEMrush, or Google Search Console - WordPress — confident navigating, editing, and publishing on a live website - Content strategy — semantic architecture, entity-based strategy, topical authority building Nice to Have - Digital PR and earned media experience - Knowledge graph and E-E-A-T optimization - Familiarity with agentic search (OpenAI Operator) and agent-driven discovery - Experience with home improvement, construction, luxury goods, or lifestyle brands To Apply, Please Answer These Questions Applications without answers will not be reviewed. 1. Have you worked on a GEO strategy before? If yes, describe one specific result — ideally a brand you helped get cited in an AI-generated answer and how you did it. 2. What tools do you currently use to monitor AI citations and brand visibility across AI platforms? 3. What is RAG and why does it matter for a brand trying to appear in AI search answers? 4. What's one difference between optimizing content for Google vs. optimizing it for an LLM? What Success Looks Like Within 90 days: a comprehensive audit, a prioritized roadmap, and early improvements in how Calimingo appears in both Google results and AI-generated responses. Long term: Calimingo is the brand AI tools reach for when someone searches "luxury pool builders" or asks ChatGPT where to start.