Seeking Fractional Director of Marketing

The Fractional Director of Marketing will be responsible for developing and executing marketing strategies that create new business opportunities for Conceptual Minds. This role is focused on helping Conceptual Minds attract, engage, and convert prospects — primarily auto repair shops, tire dealers, and other fragmented consumer-focused service businesses. The ideal candidate understands how to market an agency, professional services firm, or B2B service provider to business owners who may not be sophisticated marketers but are highly motivated to grow. We are looking for someone with a strong agency background who knows how to position marketing services, create compelling lead generation campaigns, build credibility, and move prospects from awareness to sales conversations. Experience working with agencies or businesses that serve fragmented local consumer categories — such as automotive, home services, healthcare practices, franchise systems, or multi-location operators — is strongly preferred. Key Responsibilities Lead Generation Strategy Develop and manage a marketing strategy designed to generate qualified leads for Conceptual Minds. Identify and prioritize target segments, including independent auto repair shops, tire dealers, multi-location operators, and other local service businesses that fit Conceptual Minds’ ideal customer profile. Create campaigns that drive prospect engagement through channels such as email marketing, LinkedIn, webinars, direct mail, referral programs, partnerships, content marketing, paid media, industry associations, and event marketing. Build lead generation systems that consistently create awareness, interest, and sales opportunities for Conceptual Minds. Brand Positioning & Messaging Strengthen Conceptual Minds’ positioning as a trusted marketing growth partner for auto repair shops, tire dealers, and local service businesses. Develop clear messaging that explains what makes Conceptual Minds different, including its industry knowledge, practical coaching model, customer-centric approach, creative strategy, and data-driven marketing recommendations. Create content and campaign themes that resonate with business owners who care about car count, customer retention, revenue growth, marketing ROI, and operational simplicity. Help translate Conceptual Minds’ expertise into marketable content, including webinar topics, case studies, email campaigns, social posts, sales collateral, lead magnets, landing pages, and thought leadership pieces. Campaign Planning & Execution Plan and oversee campaigns designed to generate new leads and nurture existing prospects. Coordinate with internal team members, designers, copywriters, media buyers, vendors, and leadership to ensure marketing initiatives are executed on time and with a high level of quality. Develop campaign calendars, promotional plans, event follow-up sequences, webinar marketing plans, and prospect nurture workflows. Ensure that all marketing activity supports Conceptual Minds’ sales goals and overall growth strategy. Funnel Development & Sales Enablement Help improve the path from prospect awareness to booked sales conversations. Develop and refine lead capture forms, landing pages, email sequences, sales collateral, follow-up messaging, and prospect education materials. Work with leadership and sales stakeholders to define lead qualification criteria and improve handoff from marketing to sales. Create materials that help prospects understand Conceptual Minds’ services, value proposition, case studies, pricing logic, and growth methodology. Support sales conversations with strategic insights, campaign ideas, competitive positioning, and prospect-specific recommendations when needed. Performance Tracking & Optimization Track and report on lead generation performance, including qualified leads, booked calls, conversion rates, campaign performance, cost per lead, source attribution, and pipeline contribution. Evaluate which marketing channels and messages are creating the strongest opportunities for Conceptual Minds. Recommend adjustments to improve campaign performance, lead quality, and conversion efficiency. Help build a more disciplined reporting process for Conceptual Minds’ own marketing efforts. Required Qualifications 5+ years of marketing experience, with meaningful experience working in or with a marketing agency. Proven ability to develop and execute lead generation strategies for a B2B service business, agency, consulting firm, or professional services company. Experience creating campaigns that generate qualified leads and sales opportunities. Strong understanding of direct response marketing, positioning, content marketing, email marketing, webinars, LinkedIn, referral marketing, and sales enablement. Ability to write or guide clear, compelling messaging for business owner audiences. Strong understanding of how to move prospects through a marketing and sales funnel. Comfortable working with leadership to turn business goals into actionable marketing plans. Strong project management skills and ability to coordinate multiple campaigns and stakeholders at once. Ability to analyze marketing performance and make practical recommendations based on results. Excellent written and verbal communication skills. Preferred Qualifications Experience working with agencies that support fragmented consumer-focused industries, including: Automotive repair and tire dealers Home services HVAC, plumbing, electrical, roofing, or pest control Healthcare practices Franchise systems Multi-location local service businesses Other high-trust, local consumer service categories Experience marketing to small business owners, operators, franchisees, or local market leaders. Experience creating thought leadership, webinars, industry-specific campaigns, case studies, and nurture sequences. Familiarity with CRM systems, email marketing platforms, Google Analytics, Google Ads, LinkedIn, landing page tools, call tracking, and marketing automation. Experience supporting event marketing, industry association partnerships, referral programs, or affinity-style business development programs. Automotive aftermarket, tire, auto repair, or local service marketing experience is a strong plus. Ideal Candidate Profile The ideal candidate is a practical growth marketer who understands how to generate leads for a specialized marketing agency. They should know how to take a clear niche — auto repair shops, tire dealers, and local service businesses — and turn that focus into compelling campaigns, strong messaging, useful content, and qualified sales opportunities. This person should be strategic enough to shape the overall marketing plan, but hands-on enough to help create campaigns, improve landing pages, guide email sequences, develop webinar topics, and identify what is or is not producing results. They should understand that Conceptual Minds does not need generic marketing activity. It needs marketing that builds trust, demonstrates expertise, educates prospects, and creates meaningful sales conversations with the right types of business owners. Success Measures Success in this role will be measured by: Increased qualified leads for Conceptual Minds More booked sales conversations with ideal-fit prospects Stronger lead quality from target industries Improved prospect nurture and follow-up systems Clearer positioning and messaging for Conceptual Minds Better visibility in the automotive repair, tire dealer, and local service business markets More consistent execution of campaigns, webinars, content, partnerships, and referral programs Improved tracking of marketing source, pipeline contribution, and conversion performance Position Details Role Type: Fractional / Part-Time / Contract Reports To: CEO / Leadership Team Primary Focus: Lead generation and growth marketing for Conceptual Minds Location: Remote, with occasional meetings as needed Target Market: Auto repair shops, tire dealers, and fragmented local service businesses Compensation: Commensurate with experience and scope of engagement Summary This is a growth-focused marketing leadership role for someone who understands agency marketing, B2B lead generation, and the realities of selling to small and mid-sized business owners. The right person will help Conceptual Minds build a more consistent, strategic, and measurable marketing engine that attracts the right prospects, creates trust before the sales conversation, and supports long-term company growth.