Seeking a brand designer to create a premium Moto.ski logo and identity.

Brand Identity Designer Needed for New Powersports Lifestyle Brand (Moto.ski) We are building a new Canadian powersports lifestyle brand called Moto.ski. Our vision is to create a premium brand that represents dirt bikes, snowmobiles, adventure, racing, and outdoor lifestyle. This is not just a logo project—we are building a long-term brand that will eventually expand into apparel, accessories, motorcycle graphics, snowmobile graphics, trailers, racing, and digital products. What we’re looking for An experienced brand identity designer who has created modern outdoor, action sports, automotive, or motorsports brands. You should have a strong portfolio demonstrating clean, timeless branding rather than trendy logo designs. Design Goals * Minimal, bold, memorable * Premium outdoor/motorsports feel * Works equally well on clothing, helmets, bikes, trailers, decals, and social media * Easy to recognize from a distance * Timeless enough to still look great 20 years from now We prefer a design that is simple enough to become an iconic brand rather than something overly detailed. Inspiration We appreciate the clean branding style of leading motorsports and outdoor companies such as Fox Racing, 100%, Troy Lee Designs, Patagonia, YETI, and KTM, while creating a completely original identity. Deliverables * Primary logo * Secondary logo * Icon/brand mark * Horizontal and vertical versions * Black version * White version * Full-color version * Vector files (AI, EPS, SVG, PDF) * Transparent PNG files * Brand color palette * Typography recommendations * Brand guidelines (spacing, sizing, approved usage) * Apparel mockups * Hat mockups * Hoodie mockups * Dirt bike graphics mockup * Snowmobile graphics mockup * Trailer decal mockup * Social media profile graphics Existing Direction The current working logo uses the word: moto.ski with the tagline: DIRT • SNOW • LIFESTYLE We like the clean simplicity of this direction and are open to refining it into a professional brand system rather than starting from scratch. Future Opportunities This project may lead to additional work, including: * Apparel collections * Product packaging * Website graphics * Shopify assets * Trade show displays * Vehicle wraps * Team graphics * Race trailer designs * Helmet graphics * Motocross plastics graphics * Snowmobile wrap designs We are looking for someone interested in becoming a long-term creative partner as the brand grows. To Apply Please include: * Portfolio of branding work * Experience with outdoor, automotive, motorsports, or apparel brands * Your branding process * Estimated timeline * Fixed-price quote * Confirmation that all artwork will be original and suitable for trademark registration * Confirmation that editable vector source files will be delivered upon completion