Senior Art Director

Project Overview We are looking for an experienced branding agency or senior Art Director to create a complete brand identity and franchise-ready visual system for a new multi-concept takeaway food destination in Oslo, Norway. This is not a logo-only project. We are building a completely new restaurant brand from the ground up with the ambition of creating a scalable concept that can expand into multiple locations in the future. The selected designer or agency will be responsible for developing the entire visual identity, branding strategy, customer experience, and franchise-ready design system. This is a long-term project, and we are looking for someone who can think strategically—not just creatively. About the Concept The master brand will be called either: THE SPOT The concept is a modern, high-volume, takeaway-first food destination located in Grønland, Oslo. It is not intended to be a luxury dining experience. Instead, it should feel: welcoming affordable energetic modern multicultural vibrant easy to understand family friendly youth oriented built for high customer flow The concept combines several independent food concepts under one master brand. Ground Floor Four separate food concepts: Indo/Pak Cuisine Burgers & Pizza Slow-Cooked Meats (brisket, smoked meats, loaded fries, with flexibility to expand into shawarma and other meat concepts) Thai / Sushi / Chinese Second Floor Second Floor – Dessert & Beverage Destination A dedicated dessert and beverage destination featuring: Cheesecakes Cakes & pastries Ice cream (soft serve & scooped) Waffles Crepes Churros Pancakes Premium desserts Boba tea Specialty tea Cold & hot beverages The second floor is designed as a destination for desserts and drinks, offering customers a wide variety of sweet treats and beverages in a modern takeaway-focused environment. The second floor will become a dedicated dessert and beverage destination under the same master brand. Project Goals Our objective is to create a strong master brand that works across multiple restaurant concepts while maintaining one consistent identity. The branding must be suitable for: physical restaurants takeaway delivery platforms catering digital marketing social media future franchising future international expansion Everything should work together as one complete visual ecosystem. Scope of Work Phase 1 – Brand Strategy & Discovery Objective Create a strong strategic foundation before any visual work begins. Scope Discovery workshop / kickoff meeting Brand strategy Market research Competitor analysis Customer research Reference collection Concept interpretation Target audience definition Brand positioning Brand purpose Brand values Brand personality Naming exploration (if required) Restaurant concept development Deliverables Brand strategy document Target audience profile Brand positioning Verbal brand identity Creative direction Three strategic moodboards presenting different creative directions Phase 2 – Concept Development Objective Develop multiple creative directions before selecting one final identity. Scope Creative exploration Up to five moodboards Color direction Typography exploration Graphic language Selection of final direction Phase 3 – Visual Identity Objective Develop the complete master brand identity. Scope Logo sketching Logo development Typography testing Color exploration Graphic elements Icon development Image style Visual language Deliverables Up to three logo concepts Development of one selected direction Final master logo Horizontal logo Vertical logo Square logo Positive & negative versions Icon Color palette Typography system Graphic elements Photography style Image guidelines Phase 4 – Sub-Brand System Objective Create a flexible identity system for each food concept while maintaining one recognizable master brand. Examples: Indo/Pak Burgers & Pizza Slow-Cooked Meats Thai / Sushi / Chinese Desserts Ice Cream Boba Tea Deliverables For each sub-brand: Color system Logo or icon Visual identity Graphic style Integration with the master brand Phase 5 – Packaging Design Develop packaging that reflects the new brand identity. Deliverables may include: Takeaway bags Burger boxes Pizza boxes Dessert packaging Ice cream cups Drink cups Sauce containers Stickers Labels Catering packaging Additional packaging materials where required Phase 6 – Restaurant Branding Apply the identity throughout the physical customer experience. Deliverables include: Interior signage Exterior signage Neon signs Wayfinding Wall graphics Printed menus Digital menu boards Ordering screens Posters Campaign materials Promotional graphics Phase 7 – Uniform Design Develop a consistent staff appearance. Deliverables include: T-shirts Hoodies Aprons Caps Logo placement guidelines Graphic application guidelines Phase 8 – Digital Brand Assets Adapt the brand across all digital platforms. Deliverables include: Website visual direction Social media identity Instagram templates Facebook templates Digital advertising templates Banner designs Wolt branding Foodora branding Uber Eats branding Phase 9 – Brand Guidelines Develop a complete professional Brand Guidelines document. The manual should include: Logo usage Color system Typography Icons Photography style Tone of voice Layout system Graphic rules Brand applications Do's & Don'ts Real-life examples The guidelines should make it possible for future designers, printers, marketing agencies, franchisees, and suppliers to maintain one consistent brand identity. Phase 10 – Project Management The selected designer or agency should also be comfortable collaborating with: Interior architects Sign manufacturers Packaging suppliers Printing companies Marketing agencies Digital developers Other external consultants The ability to coordinate visual implementation across multiple suppliers is considered a significant advantage. Who We Are Looking For We are looking for an experienced designer or branding agency with proven experience in: Restaurant branding Fast-food branding Takeaway concepts Food hall concepts Franchise branding Visual identity systems Packaging design Signage Environmental graphics Retail branding Please Include When applying, please provide: Your portfolio Similar restaurant or food branding projects Your design process Estimated timeline Fixed price or project estimate Team members involved (if applicable) What is included in your proposal Important This is not simply a logo design assignment. We are looking for a long-term creative partner capable of developing a complete franchise-ready brand system from strategy through implementation. The successful candidate may also be invited to collaborate on future restaurant concepts and additional brands.